GTM Kit: GA4, Google Ads & GTM vs NexFeb GTM & DataLayer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- Paid plans start at $5.99/month for GTM Kit and $10/month for NexFeb GTM & DataLayer.
- NexFeb GTM & DataLayer lists 6 features GTM Kit’s listing doesn’t mention, including Activity tracking, Lifetime value (LTV), Page views.
Head to head
- United States
- Germany
- Italy
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Plan
- · Install Google Tag Manager
- · Pre-build Tags
- · Pre-built Data Layer
- · Setup Adcell Network
- · Support
- · Tracking Purchase
Professional
- · one per line
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSetting up Google Tag Manager by hand means editing theme.liquid, writing a data layer and rebuilding it after every theme update. GTM Kit does all of it for you. Paste your GTM container ID and the app pushes view_item, add_to_cart, begin_checkout and purchase events, with product and order value, straight to your data layer.
NexFeb GTM & DataLayer adds a complete ecommerce data layer to your store, from product views and cart to checkout and purchase, and loads Google Tag Manager from your own domain. Send events to Meta, Google Ads, GA4, TikTok and more through your server container with matching event IDs, so platforms count each conversion once.
- Google Tag Manager installation for Shopify.
- Easily integrate GA4, UA, Facebook Pixel, and Google Ads Tags With GTM
- Manage all your tags and conversions in one place.
- Full ecommerce data layer for GTM: product view, cart, checkout and purchase
- First-party GTM loader and server-side events with deduplication
- Cookie Extender keeps tracking cookies for up to 400 days
- Consent Mode v2 with Shopify's cookie banner, set up without theme code
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GTM Kit | |
|---|---|---|
| Detected stores | 95 | Not published |
| Net store change, 28 days | −1 | Not enough data |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Business & Industrial | Not published |
| Top store countries | United States, Germany, Italy | Not published |
Reviews
| Measure | GTM Kit | |
|---|---|---|
| App Store rating | 4.5 ★ | Not published |
| App Store reviews | 10 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GTM Kit | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $5.99/month(ahead) | $10/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 1 |
Listing
| Measure | GTM Kit | |
|---|---|---|
| Shopify category rank | #407 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 3, 2024 | Nov 11, 2026 |
| Languages | 1 | 1 |
| Developer | SpringApps | NexFeb |
FAQ
GTM Kit and NexFeb GTM & DataLayer: common questions
- Is GTM Kit or NexFeb GTM & DataLayer cheaper?
- Paid plans start at $5.99/month for GTM Kit and $10/month for NexFeb GTM & DataLayer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- GTM Kit lists 1 the others don’t mention, such as Analytics dashboard. NexFeb GTM & DataLayer lists 6 the others don’t mention, such as Activity tracking, Lifetime value (LTV), Page views, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.