GTM Kit: GA4, Google Ads & GTM vs GTManager
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- GTM Kit is detected on 2.8× as many Shopify stores as GTManager: 88 vs 32 as of Nov 8, 2026.
- On the Shopify App Store: GTM Kit 4.5 from 10 reviews and GTManager 4.1 from 16 reviews.
- GTManager lists 6 features GTM Kit’s listing doesn’t mention, including Abandoned cart, Activity tracking, Page views.
Head to head
Full Data Layer for complete attribution of your store
- United States
- Germany
- Italy
- United States
- Germany
- Italy
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Plan
- · Install Google Tag Manager
- · Pre-build Tags
- · Pre-built Data Layer
- · Setup Adcell Network
- · Support
- · Tracking Purchase
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSetting up Google Tag Manager by hand means editing theme.liquid, writing a data layer and rebuilding it after every theme update. GTM Kit does all of it for you. Paste your GTM container ID and the app pushes view_item, add_to_cart, begin_checkout and purchase events, with product and order value, straight to your data layer.
Increase your conversions with GTManager: Unique in its effortless integration, our app simplifies complex Google Tag management. Say goodbye to coding hassles and waiting for updates. GTManager's intuitive design allows instant tag updates for conversion tracking and site analytics, directly empowering merchants.
- Google Tag Manager installation for Shopify.
- Easily integrate GA4, UA, Facebook Pixel, and Google Ads Tags With GTM
- Manage all your tags and conversions in one place.
- Tag Diagnostics, Error Tracking, and Monitoring with Daily Email Notifications.
- Enhanced Tracking: Server-side Data Layer.
- 35+ prebuilt tags including; Google Ads, GA4, Facebook, Bing, Pinterest.
- Get started with no upfront charges, pay as you use. Includes free chat support.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GTM Kit |  GTManager |
|---|---|---|
| Detected stores | 88(ahead) | 32 |
| Net store change, 28 days | 0 | −11 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Business & Industrial | Home & Garden, Apparel & Accessories, Health & Beauty |
| Top store countries | United States, Germany, Italy | United States, Germany, Italy |
Reviews
| Measure | GTM Kit | GTManager |
|---|---|---|
| App Store rating | 4.5 ★(ahead) | 4.1 ★ |
| App Store reviews | 10 | 16(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
GTM Kit and GTManager: common questions
- Which is more popular, GTM Kit or GTManager?
- GTM Kit is detected on 2.8× as many Shopify stores as GTManager: 88 vs 32 as of Nov 8, 2026.
- Which has better reviews, GTM Kit or GTManager?
- On the Shopify App Store: GTM Kit 4.5 from 10 reviews and GTManager 4.1 from 16 reviews.
- What features does each app list that the other doesn’t?
- GTM Kit lists 2 the others don’t mention, such as Analytics dashboard, UTM tracking. GTManager lists 6 the others don’t mention, such as Abandoned cart, Activity tracking, Page views, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.