GSC Email Marketing + Popups vs PopIt: Popups & Email Pop Up
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for GSC Email Marketing + Popups, Oct 13, 2026 for PopIt.
The short answer
- Both list a free plan. Paid plans start at $19/month for GSC Email Marketing + Popups and $7.50/month for PopIt.
- GSC Email Marketing + Popups lists 21 features PopIt’s listing doesn’t mention, including Age verification, AI generation, APIs and webhooks.
Head to head
Email Popups, Discount Popups, Newsletter Popups & Exit Popups
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 000 monthly widget views
- · Automations (triggered emails)
- · Contacts (segments, tags, scoring)
- · Email marketing (unlimited contacts)
- · Integrations (widgets)
- · Newsletters (bulk email sending)
Pro
- · 100 000 monthly widget views
- · A/B testing (emails & widgets)
- · Advanced sending modes (emails)
- · Anti-Spam tools (widgets)
- · Branding removal (emails & widgets)
- · Targeting & triggers (widgets)
Pro Max
- · Unlimited widget views
Free
- · 2000 impressions/month
- · Unlimited features
- · Unlimited pop-ups
Beginner
- · 15000 impressions/month
- · Priority support with Live chat
- · Unlimited features
- · Unlimited pop-ups
Premium
- · Priority support with Live chat
- · Unlimited features
- · Unlimited impressions/month
- · Unlimited pop-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRun email marketing from one app. Send email campaigns and newsletters. Create email automation for abandoned cart recovery, welcome, post-purchase, follow-up, customer win-back, and review-request emails. Use popups to grow your email list and promote deals.
PopIt helps you grow your email list and boost sales with high-converting popups. Create beautiful email popups, discount offers, newsletter sign-up forms, and exit-intent campaigns — no coding needed. Pick a ready-made template, customize it, to match your brand, and launch in minutes. Target popups by page, product, collection, and device. Set smart triggers: time delay, scroll, exit intent, and click.
- Email marketing — send beautiful emails to promote sales, products, and updates
- Automation — set up a workflow once and turn visitors into buyers in your sleep
- Email templates — there are over 60 stunning email templates in the gallery
- Email pop up window — collect emails with professionally-made newsletter pop up
- Ready-made popup templates for email capture, discounts & promotions
- Multi-language popups — show campaigns in your customers' language
- Smart triggers: exit intent, time delay, scroll depth & click
- Target popups by page, product, collection & device type
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GSC Email Marketing + Popups |  PopIt |
|---|---|---|
| Detected stores | 9,647 | Not published |
| Net store change, 28 days | +4 | 0 |
| Stores added, 28 days | 322 | Not enough data |
| Big-brand share | 17% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | GSC Email Marketing + Popups | PopIt |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 59 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GSC Email Marketing + Popups | PopIt |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $7.50/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | GSC Email Marketing + Popups | PopIt |
|---|---|---|
| Shopify category rank | #83(ahead) | #169 |
| Shopify App Charts | #70 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 7, 2020 | Mar 25, 2026 |
| Languages | 1 | 1 |
| Developer | Getsitecontrol | Prettifyweb |
FAQ
GSC Email Marketing + Popups and PopIt: common questions
- Is GSC Email Marketing + Popups or PopIt cheaper?
- Both list a free plan. Paid plans start at $19/month for GSC Email Marketing + Popups and $7.50/month for PopIt. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- GSC Email Marketing + Popups lists 21 the others don’t mention, such as Age verification, AI generation, APIs and webhooks, Cart pop-ups. PopIt lists 13 the others don’t mention, such as Campaigns, Custom campaigns, Exit intent, Landing pages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for GSC Email Marketing + Popups, Oct 13, 2026 for PopIt; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for GSC Email Marketing + Popups, Oct 13, 2026 for PopIt. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.