GrowthMap vs Linen ‑ AI Email Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for GrowthMap, Oct 14, 2026 for Linen.
The short answer
- Only GrowthMap lists a free plan. Paid plans start at $9.99/month for GrowthMap and $14.99/month for Linen.
- Linen lists 13 features GrowthMap’s listing doesn’t mention, including Abandoned cart, AI generation, Analytics.
Head to head
Free
- · 5 AI content generations / month
- · Full marketing roadmap, always visible
- · Phase 1 unlocked to start
Starter
- · AI-generated marketing roadmap
- · Daily bite-sized marketing tasks
- · XP, streaks, and mastery tracking
Professional
- · AI content suggestions for tasks
- · Everything in Starter, plus:
- · Priority support and weekly digest
Enterprise
- · Custom marketing plan import
- · Dedicated onboarding and coaching
- · Everything in Professional, plus:
Standard
- · Edit emails with intuitive editor
- · Email-capture popup with discount codes
- · On-brand email content from your store
- · Welcome and abandoned cart flows
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGrowthMap turns Shopify store priorities into a phased marketing roadmap and a manageable daily routine. Connect your store to use relevant product context in suggestions, then work through guided actions across content, email, social, SEO and outreach. Optional AI creates drafts only when you request them. Nothing is published or changed in your storefront automatically.
Most Shopify stores know they should run email marketing but lack the time, design, and copywriting to do it well. Linen reads your brand and generates complete email flows in your voice, on autopilot.
- AI-powered personalized marketing plans — Get a custom marketing strategy based
- Gamified daily tasks with XP and streaks — Complete bite-sized marketing tasks i
- 5-channel mastery system — Track progress across Social, Email, SEO, Content, an
- Welcome, abandoned cart, and post purchase email flows for your store
- On-brand email content drafted from your products and store details
- Email-capture popup with timed discount codes for new visitors
- Edit copy, colors, and imagery across every email with an intuitive editor
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GrowthMap |  Linen |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | GrowthMap | Linen |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
GrowthMap and Linen: common questions
- Is GrowthMap or Linen cheaper?
- Only GrowthMap lists a free plan. Paid plans start at $9.99/month for GrowthMap and $14.99/month for Linen. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Linen lists 13 the others don’t mention, such as Abandoned cart, AI generation, Analytics, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for GrowthMap, Oct 14, 2026 for Linen; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for GrowthMap, Oct 14, 2026 for Linen. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.