GroundTruth vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Mar 6, 2026 for GroundTruth, Nov 9, 2026 for TrueTracked.
The short answer
- TrueTracked lists 17 features GroundTruth’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Checkout analytics.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Integration
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe GroundTruth app bridges the gap between digital advertising and in-store results by syncing your Shopify POS data with Ads Manager. Merchants can monitor real-time sales, compare ad spend to actual revenue, and fine-tune campaigns based on live performance.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Track real-time in-store sales within our platform
- Compare ad spend with sales to understand true campaign ROI
- Attribute purchases to ads using customer data from your POS system
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GroundTruth |  TrueTracked |
|---|---|---|
| Detected stores | Not published | 31 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | GroundTruth | TrueTracked |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 20 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GroundTruth | TrueTracked |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $39/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | GroundTruth | TrueTracked |
|---|---|---|
| Shopify category rank | #82 | #72 |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Mar 6, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | GT | TrueTracked LLC |
FAQ
GroundTruth and TrueTracked: common questions
- What features does each app list that the other doesn’t?
- TrueTracked lists 17 the others don’t mention, such as Activity tracking, Analytics dashboard, Checkout analytics, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Mar 6, 2026 for GroundTruth, Nov 9, 2026 for TrueTracked; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Mar 6, 2026 for GroundTruth, Nov 9, 2026 for TrueTracked. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.