GroundTruth vs mediasmart
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Mar 6, 2026 for GroundTruth, Nov 9, 2026 for mediasmart.
The short answer
Head to head
- India
- United States
Free Integration
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe GroundTruth app bridges the gap between digital advertising and in-store results by syncing your Shopify POS data with Ads Manager. Merchants can monitor real-time sales, compare ad spend to actual revenue, and fine-tune campaigns based on live performance.
Mediasmart app for Shopify is the essential data bridge for programmatic growth. It automatically tracks and sends your shop’s key events—like purchases and cart adds—directly to Mediasmart for real-time attribution. By closing the loop between ad spend and revenue, you empower the DSP’s algorithms to optimize your campaigns for actual sales rather than just clicks.
- Track real-time in-store sales within our platform
- Compare ad spend with sales to understand true campaign ROI
- Attribute purchases to ads using customer data from your POS system
- Event Tracking
- Optimization and growth
- See the impact of your CTV campaign
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GroundTruth |  mediasmart |
|---|---|---|
| Detected stores | Not published | 5 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Food, Beverages & Tobacco, Health & Beauty |
| Top store countries | Not published | India, United States |
Reviews
| Measure | GroundTruth | mediasmart |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GroundTruth | mediasmart |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | GroundTruth | mediasmart |
|---|---|---|
| Shopify category rank | #82(ahead) | #118 |
| Shopify App Charts | Not on this week’s charts | #15 in Advertising - Other |
| Built for Shopify | No | No |
| Launched | Mar 6, 2026 | May 11, 2026 |
| Languages | 1 | 1 |
| Developer | GT | mediasmart TV (Affle Inc) |
FAQ
GroundTruth and mediasmart: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Mar 6, 2026 for GroundTruth, Nov 9, 2026 for mediasmart; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Mar 6, 2026 for GroundTruth, Nov 9, 2026 for mediasmart. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.