GroPulse GTM & Data Layer vs PixelRelay: Ad Tracking & CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- GroPulse GTM & Data Layer is detected on 3549× as many Shopify stores as PixelRelay: 7,098 vs 2 as of Nov 8, 2026.
- On the Shopify App Store: GroPulse GTM & Data Layer 4.9 from 41 reviews and PixelRelay 5.0 from 1 reviews.
- Only GroPulse GTM & Data Layer lists a free plan. Paid plans start at $29.99/month for GroPulse GTM & Data Layer and $199/month for PixelRelay.
- PixelRelay lists 16 features GroPulse GTM & Data Layer’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Benchmarking.
Head to head
- United States
- United Kingdom
- India
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Basic GTM container setup
- · Checkout extensibility support
- · GDPR consent banner
- · GTM script on all pages
- · Install Google Tag Manager
- · Multi-language interface
Pro Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All FREE plan features
- · Event deduplication system
- · GA4, Facebook, TikTok & 5+ platforms
- · GDPR consent management
Advanced Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All features from Pro plan
- · Custom events
- · In-depth Server-Side Analytics
- · Premium support
Launch
- · 365-day durable ID + first-party proxy
- · GA4, Meta, TikTok, Google Ads +7 more
- · GDPR/PIPEDA compliance suite included
- · Unblockable server-side order capture
Growth
- · Everything in Launch
- · Extra shops $39/mo
- · Priority support
- · Recharge subscription events
- · Up to 5,000 orders/month
Professional
- · 25,000 orders/mo · 3 stores included
- · Cross-store admin dashboard
- · Custom event support
- · Dedicated engineer
- · Everything in Growth
- · Extra shops $29/mo
Agency
- · 100,000 orders/mo pooled · 7 stores
- · Everything in Growth
- · Headless & Hydrogen event streaming
- · Onboarding Support
- · Priority retry queue · 99% uptime
- · Unlimited shops $19/mo
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureA complete server-side GTM solution with 40+ pre-built tags across 7 advertising platforms. Configured tags for Google Analytics 4, Facebook Conversion API (Meta CAPI), TikTok, Google Ads with Enhanced Conversions, LinkedIn, Twitter, and Pinterest. Download ready-to-import GTM template with 1 click. Server-side tracking bypasses ad blockers for accurate conversion data. Event deduplication prevents double-counting.
PixelRelay sends your Shopify events server-to-server — orders, add to carts, checkout starts, and more — to Google Ads, Meta, TikTok, GA4, Bing, and Segment, with more integrations coming. Captures conversion data browser-based pixels often miss due to ad blockers, iOS, and cookie restrictions. Includes Enhanced Conversions, click ID capture, GDPR Consent Mode v2, and event deduplication.
- Easy to setup
- No manual code is required to implement GTM
- Track data accurately
- Server-side tracking that bypasses ad blockers, iOS & cookie blockers
- Sends events server-side to Google Ads, Meta, TikTok, GA4, Bing, and Segment
- Order webhooks catch every purchase — even when browser pixels are blocked
- Enhanced Conversions with auto-capture of GCLID, FBCLID, TTCLID & MSCLKID
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GroPulse GTM & Data Layer |  PixelRelay |
|---|---|---|
| Detected stores | 7,098(ahead) | 2 |
| Net store change, 28 days | −45 | 0 |
| Stores added, 28 days | 37 | Not enough data |
| Big-brand share | 10% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Food, Beverages & Tobacco, Home & Garden |
| Top store countries | United States, United Kingdom, India | United States |
Reviews
| Measure | GroPulse GTM & Data Layer | PixelRelay |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 41(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GroPulse GTM & Data Layer | PixelRelay |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29.99/month(ahead) | $199/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | GroPulse GTM & Data Layer | PixelRelay |
|---|---|---|
| Shopify category rank | #137(ahead) | #471 |
| Shopify App Charts | #99 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Sep 23, 2022 | Jun 2, 2026 |
| Languages | 1 | 1 |
| Developer | GroPulse | Clever Interactive Ltd. |
FAQ
GroPulse GTM & Data Layer and PixelRelay: common questions
- Which is more popular, GroPulse GTM & Data Layer or PixelRelay?
- GroPulse GTM & Data Layer is detected on 3549× as many Shopify stores as PixelRelay: 7,098 vs 2 as of Nov 8, 2026.
- Is GroPulse GTM & Data Layer or PixelRelay cheaper?
- Only GroPulse GTM & Data Layer lists a free plan. Paid plans start at $29.99/month for GroPulse GTM & Data Layer and $199/month for PixelRelay. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, GroPulse GTM & Data Layer or PixelRelay?
- On the Shopify App Store: GroPulse GTM & Data Layer 4.9 from 41 reviews and PixelRelay 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- PixelRelay lists 16 the others don’t mention, such as Activity tracking, Analytics dashboard, Benchmarking, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.