GroPulse GTM & Data Layer vs GTManager

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.

The short answer

  • GroPulse GTM & Data Layer is detected on 234× as many Shopify stores as GTManager: 7,497 vs 32 as of Nov 10, 2026.
  • On the Shopify App Store: GroPulse GTM & Data Layer 4.9 from 40 reviews and GTManager 4.1 from 16 reviews.
  • Only GroPulse GTM & Data Layer lists a free plan.
  • GTManager lists 7 features GroPulse GTM & Data Layer’s listing doesn’t mention, including Abandoned cart, Activity tracking, Event tracking.

Head to head

Detected stores

GroPulse GTM & Data Layer: 7,497
GTManager: 32

App Store reviews

GroPulse GTM & Data Layer: 40
GTManager: 16

Stores added, 28 days

GroPulse GTM & Data Layer: 39
GTManager: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Full Data Layer for complete attribution of your store

Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Sep 23, 2022
Jul 4, 2017
Built for Shopify
Built for Shopify
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
7,497active installs
  • Inked Shop
  • Flavor God
  • PUCCI Online Store
  • The Wall Street Journal Shop
  • ERIGO
+7,492 more
32active installs
  • BKIND
  • Limitless X
  • Control Italia
  • metier by tomfoolery
  • ERMANNO FIRENZE
+27 more
Most common store size
11-50 products23%
11-50 products38%
Top countries
  • United States21%
  • United Kingdom6%
  • India5%
  • United States25%
  • Germany13%
  • Italy9%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510DecOctDecMayAugDecAugOctDecFebJanAprMayGroPulse GTM & Data Layer: 4 reviews in August 2024GroPulse GTM & Data Layer: 3 reviews in September 2024GroPulse GTM & Data Layer: 6 reviews in October 2024GroPulse GTM & Data Layer: 3 reviews in November 2024GroPulse GTM & Data Layer: 8 reviews in December 2024GroPulse GTM & Data Layer: 4 reviews in January 2025GroPulse GTM & Data Layer: 1 reviews in February 2025GroPulse GTM & Data Layer: 1 reviews in April 2025GroPulse GTM & Data Layer: 1 reviews in January 2026GroPulse GTM & Data Layer: 1 reviews in March 2026GroPulse GTM & Data Layer: 1 reviews in April 2026GroPulse GTM & Data Layer: 1 reviews in May 2026GTManager: 2 reviews in December 2019GTManager: 2 reviews in February 2021GTManager: 1 reviews in October 2021GTManager: 1 reviews in November 2021GTManager: 1 reviews in December 2021GTManager: 1 reviews in February 2022GTManager: 1 reviews in May 2022GTManager: 3 reviews in July 2022GTManager: 3 reviews in August 2022GTManager: 1 reviews in September 2022GTManager: 2 reviews in December 2022GTManager: 1 reviews in September 2023
GroPulse GTM & Data LayerGTManagerCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $35/month
—
Plans
Free PlanFree
  • · Basic GTM container setup
  • · Checkout extensibility support
  • · GDPR consent banner
  • · GTM script on all pages
  • · Install Google Tag Manager
  • · Multi-language interface
Pro Plan$29.99/month
7-day free trial
  • · 1-click template generator
  • · 40+ pre-built GTM tags
  • · All FREE plan features
  • · Event deduplication system
  • · GA4, Facebook, TikTok & 5+ platforms
  • · GDPR consent management
Advanced Plan$35/month
7-day free trial
  • · 1-click template generator
  • · 40+ pre-built GTM tags
  • · All features from Pro plan
  • · Custom events
  • · In-depth Server-Side Analytics
  • · Premium support
FreeFree to install
$0.25 per transaction
Coverage
0 of 7 features0%
7 of 7 features100%
Unique strengths
—
  • Abandoned cart
  • Activity tracking
  • Event tracking
  • Page views
  • +3 more
Analytics
0%0/7
100%7/7
Customer behavior
0%0/4
100%4/4
Marketing and sales
0%0/3
100%3/3
007onlybothonly
GroPulse GTM & Data LayerGTManager7 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Google Tag Manager
  • Google Analytics 4
  • Google Ads
  • Facebook Pixel
  • Twitter Ads
  • TikTok Pixel
  • Google Analytics
  • Google Ads
  • Hotjar
  • X (Twitter)
  • Microsoft (Bing) Ads
  • Meta (Fceboook) Ads
How it sells itself

A complete server-side GTM solution with 40+ pre-built tags across 7 advertising platforms. Configured tags for Google Analytics 4, Facebook Conversion API (Meta CAPI), TikTok, Google Ads with Enhanced Conversions, LinkedIn, Twitter, and Pinterest. Download ready-to-import GTM template with 1 click. Server-side tracking bypasses ad blockers for accurate conversion data. Event deduplication prevents double-counting.

Increase your conversions with GTManager: Unique in its effortless integration, our app simplifies complex Google Tag management. Say goodbye to coding hassles and waiting for updates. GTManager's intuitive design allows instant tag updates for conversion tracking and site analytics, directly empowering merchants.

Key points
  • Easy to setup
  • No manual code is required to implement GTM
  • Track data accurately
  • Tag Diagnostics, Error Tracking, and Monitoring with Daily Email Notifications.
  • Enhanced Tracking: Server-side Data Layer.
  • 35+ prebuilt tags including; Google Ads, GA4, Facebook, Bing, Pinterest.
  • Get started with no upfront charges, pay as you use. Includes free chat support.
Screenshots
data layer preview
template pageapp dashboardimport templates
Step 2
Gain Valuable InsightsStep 1

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureGroPulse GTM & Data LayerGTManager
Detected stores7,497(ahead)as of Nov 10, 202632as of Nov 10, 2026
Net store change, 28 days−41estimated−11estimated
Stores added, 28 days39new and returningNot enough data
Big-brand share9%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyHome & Garden, Apparel & Accessories, Health & Beauty
Top store countriesUnited States, United Kingdom, IndiaUnited States, Germany, Italy

Reviews

MeasureGroPulse GTM & Data LayerGTManager
App Store rating4.9 ★(ahead)4.1 ★
App Store reviews40(ahead)16
New reviews, 28 days00(ahead)
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureGroPulse GTM & Data LayerGTManager
Free planYesNot listed
Lowest paid monthly plan$29.99/monthNo monthly plan listed
Longest free trial7 daysNot listed
Plans listed31

Listing

MeasureGroPulse GTM & Data LayerGTManager
Shopify category rank#137(ahead)in Analytics#426in Analytics
Shopify App Charts#5 in AnalyticsNot on this week’s charts
Built for ShopifyYesNo
LaunchedSep 23, 2022Jul 4, 2017
Languages1English1English
DeveloperGroPulseGTManager

FAQ

GroPulse GTM & Data Layer and GTManager: common questions

Which is more popular, GroPulse GTM & Data Layer or GTManager?
GroPulse GTM & Data Layer is detected on 234× as many Shopify stores as GTManager: 7,497 vs 32 as of Nov 10, 2026.
Is GroPulse GTM & Data Layer or GTManager cheaper?
Only GroPulse GTM & Data Layer lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, GroPulse GTM & Data Layer or GTManager?
On the Shopify App Store: GroPulse GTM & Data Layer 4.9 from 40 reviews and GTManager 4.1 from 16 reviews.
What features does each app list that the other doesn’t?
GTManager lists 7 the others don’t mention, such as Abandoned cart, Activity tracking, Event tracking, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.