GreatsHub: AI Shop Assistant vs Morvo: AI Personal Shopper
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for GreatsHub, Nov 9, 2026 for Morvo.
The short answer
- On the Shopify App Store: GreatsHub 5.0 from 2 reviews and Morvo 5.0 from 1 reviews.
- Only GreatsHub lists a free plan. Paid plans start at $5.99/month for GreatsHub and $200/month for Morvo.
Head to head
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 conversations/month
- · 10,000 protected tokens/month
- · 100 AI messages/month
- · Catalog product search
Starter
- · 100 AI messages/month
- · 200 conversations/month
- · 600,000 protected tokens/month
- · Basic chat customization
- · Catalog product search
- · Confirmed cart actions
Pro
- · 2,500,000 protected tokens/month
- · 4,000 AI messages/month
- · 800 conversations/month
- · Basic chat customization
- · Catalog product search
- · Conversation analytics
Premium
- · 12,000 AI messages/month
- · 2,500 AI conversations/month
- · 8M protected AI tokens/month
- · Catalog search & recommendations
- · Confirmed cart actions
- · Multilingual chat customization
Growth AI
- · 15M protected AI tokens/month
- · 20,000 AI messages/month
- · 5,000 AI conversations/month
- · Advanced backgrounds and design
- · Catalog search & cart actions
- · Order tools & priority support
Starter
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Growth
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Pro
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Scale
- · Analytics dashboard
- · Auto knowledge refresh
- · Brand owned AI-powered chatbot
- · Dedicated success manager
- · Revenue attribution & ROI tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGreatsHub: AI Shop Assistant adds an AI-powered shopping guide to your online store through a Shopify theme app extension. Shoppers can ask natural-language product questions, receive recommendations based on current catalog information, open product pages, and continue toward cart or checkout.
Morvo adds an AI personal shopper to your store that gives every customer a one-to-one shopping experience. Shoppers ask for what they want the way they would ask a person, and Morvo finds it, suggests what goes with it and adds it to the basket, which grows revenue and average order value. It learns your catalogue, guides and policies, and follows your tone and rules.
- AI-powered product discovery through natural shopping conversations
- Show verified products with images, prices, options, and availability
- Help shoppers add products to cart with confirmation before every action
- Customize chat colors, backgrounds, icons, language, voice, and placement
- Shoppers describe what they want in their own words and Morvo finds it.
- Understands the customers intent and guides them to an answer.
- The customer data and relationship stays with you.
- Built for any store, in any sector — fashion, beauty, health, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GreatsHub |  Morvo |
|---|---|---|
| Detected stores | Not published | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Toys & Games |
| Top store countries | Not published | United Kingdom |
Reviews
| Measure | GreatsHub | Morvo |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
GreatsHub and Morvo: common questions
- Is GreatsHub or Morvo cheaper?
- Only GreatsHub lists a free plan. Paid plans start at $5.99/month for GreatsHub and $200/month for Morvo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, GreatsHub or Morvo?
- On the Shopify App Store: GreatsHub 5.0 from 2 reviews and Morvo 5.0 from 1 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for GreatsHub, Nov 9, 2026 for Morvo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for GreatsHub, Nov 9, 2026 for Morvo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.