SEOLab: ChatGPT Claude AEO SEO vs SurfaceKit
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- On the Shopify App Store: SEOLab 4.9 from 369 reviews and SurfaceKit 5.0 from 1 reviews.
- SEOLab lists 10 features SurfaceKit’s listing doesn’t mention, including AI generation, Analytics, APIs and webhooks.
Head to head
- Japan
- South Africa
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStruggling to get your Shopify store discovered by AI search engines? GPTLab is your AI visibility and indexing command center, designed to help your store get found by AI assistants and search engines—no technical skills required! GPTLab helps merchants manage the key signals that AI platforms and search engines use to understand, crawl, and discover a store.
Before you optimize for AI you need to know know where your AI traffic is coming from. SurfaceKit Insights will track AI attribution and update you on which AI Search sources are generating visits to your shop. With an easy to read dashboard see traffic from ChatGPT, Claude, Gemini, and Perplexity.
- Automate outreach to AI platforms like ChatGPT, Claude, Gemini, and more.
- Generate JSON-LD and LLMs.txt to improve visibility.
- Quickly submit new store updates to search engines using IndexNow.
- Track AI-driven traffic through GA4 insights.
- Auto generate Markdown, JSON-LD, and llms.txt files for LLM discoverability.
- One click integration with your Shopify store. No complex setup required.
- Improve your store's presence in AI powered answer engines.
- Artifacts update automatically when you change products or collections.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SEOLab |  SurfaceKit |
|---|---|---|
| Detected stores | Not published | 5 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Food, Beverages & Tobacco, Apparel & Accessories, Health & Beauty |
| Top store countries | Not published | Japan, South Africa, United States |
Reviews
| Measure | SEOLab | SurfaceKit |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 369(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | SEOLab | SurfaceKit |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | SEOLab | SurfaceKit |
|---|---|---|
| Shopify category rank | #5 | #931 |
| Shopify App Charts | #10 on Rookies in SEO | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 5, 2026 | Jan 16, 2026 |
| Languages | 1 | 1 |
| Developer | Commerce Plus | SurfaceKit |
FAQ
SEOLab and SurfaceKit: common questions
- Which has better reviews, SEOLab or SurfaceKit?
- On the Shopify App Store: SEOLab 4.9 from 369 reviews and SurfaceKit 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- SEOLab lists 10 the others don’t mention, such as AI generation, Analytics, APIs and webhooks, Automations. SurfaceKit lists 6 the others don’t mention, such as Collections, Data sync, JSON, Metaobjects. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.