GoProfit: Profit Analytics vs TrueMargin
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for GoProfit, Oct 13, 2026 for TrueMargin.
The short answer
- Paid plans start at $29/month for GoProfit and $9/month for TrueMargin.
- GoProfit lists 11 features TrueMargin’s listing doesn’t mention, including Activity tracking, Checkout analytics, Marketing attribution.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · Advanced Analytics
- · COGS and Custom Shipping Profiles
- · Marketing Analytics & ROI (2 channels)
- · Per-order Profit View
- · Profit Dashboard w/ 6 months Data Sync
- · Profit Snapshot & 24/7 Monitoring
STARTER
- · All Features in FREE, plus
- · Auto Ad Sync (all available channels)
- · Daily/Weekly Profit Snapshot
- · Order Analytics
- · Profit Dashboard w/ 2 Years Data Sync
- · Sidekick AI Integration
PRO
- · All Features in STARTER, plus
- · Manual Ad Attribution via UTM
- · Prioritized Support
- · Profit Dashboard w/ 3 Years Data Sync
- · Store Benchmarks
SCALE
- · 1:1 Onboarding & Setup
- · 5 years Data Sync
- · All Features in PRO, plus
- · Custom Metric Tracking on Request
- · Dedicated Account Manager
- · First-in-line Support
starter
- · 100 order p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Growth
- · 500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Pro
- · 1000 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Live profit dashboard
- · Overhead & custom costs
Scale
- · 1500 orders p/month
- · Ad analytics
- · COGS & shipping management (2-way sync)
- · Customer insights & CLV
- · Overhead & custom costs
- · P&L Report + What-If Simulator
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop juggling spreadsheets. GoProfit is a profit calculator & profit tracker that unifies sales, COGS, shipping, fees, taxes, and ad spend into one live profit tracking dashboard. You can see true net profit, P&L report, margin and marketing performance in real time. Track AOV, LTV, cohorts, and product performance with advanced profit analytics.
Running a Shopify store means tracking dozens of costs that revenue reports don't show. TrueMargin pulls them all together. COGS, ads, fees, refunds, custom expenses, and VAT so you can see real net profit per product, per ad, and per period. Sync COGS, price, and compare-at price two-way with Shopify. Analyze winners and losers across Meta, Google, and TikTok. Compare profit by month, week, or year.
- Easy-to-glance dashboard with sales, expenses, profit metrics & profit analytics
- Automatically tracks COGS, shipping, fees, taxes & more or sync via Google Sheet
- Performance-focused metrics to focus on bottom line and maximize your ROI
- Automate weekly or monthly reports, straight to your inbox
- See real net profit per product, after COGS, costs, ads, fees, refunds, and VAT
- Track POAS and rank ad winners and losers across Meta, Google, and TikTok
- Segment customers as VIP, Loyal, At Risk, or Lost to focus retention efforts
- Manage COGS, expenses, shipping, payment fees, overhead, and VAT in one place
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | GoProfit |  TrueMargin |
|---|---|---|
| Detected stores | 506 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 6% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | GoProfit | TrueMargin |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 97 | Not published |
| New reviews, 28 days | 7 | Not enough data |
| Reviewers a year or more in | 7% | Not enough data |
Pricing
| Measure | GoProfit | TrueMargin |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | $9/month(ahead) |
| Longest free trial | 7 days | 30 days |
| Plans listed | 4 | 4 |
Listing
| Measure | GoProfit | TrueMargin |
|---|---|---|
| Shopify category rank | #42 | #291 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Aug 23, 2024 | Jul 1, 2026 |
| Languages | 1 | 1 |
| Developer | GODISOFT | True-margin |
FAQ
GoProfit and TrueMargin: common questions
- Is GoProfit or TrueMargin cheaper?
- Paid plans start at $29/month for GoProfit and $9/month for TrueMargin. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- GoProfit lists 11 the others don’t mention, such as Activity tracking, Checkout analytics, Marketing attribution, Multi-currency. TrueMargin lists 5 the others don’t mention, such as Customers, Inventory and product, Loyalty analysis, Pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for GoProfit, Oct 13, 2026 for TrueMargin; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for GoProfit, Oct 13, 2026 for TrueMargin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.