Google & YouTube vs SEA‑Market Connector

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Google & YouTube, Oct 14, 2026 for SEA‑Market Connector.

The short answer

  • Google & YouTube lists 9 features SEA‑Market Connector’s listing doesn’t mention, including Bulk editing, Conversion tracking, Feed optimization.

Head to head

Detected stores

Google & YouTube: 1,848
SEA‑Market Connector: —

App Store reviews

Google & YouTube: 5,610
SEA‑Market Connector: —

New reviews, 28 days

Google & YouTube: 91
SEA‑Market Connector: —

Stores added, 28 days

Google & YouTube: 5
SEA‑Market Connector: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Reach shoppers and get discovered across Google.

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Categories
  • Marketplaces
  • Ads
  • Inventory sync
  • Marketplaces
Languages
  • English
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Czech
  • +16 more
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Launched
Nov 28, 2017
Oct 5, 2022
Built for Shopify
Not badged
Not badged
Reviews per month
102 last full month
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Detected stores
1,848active installs
  • Pebby Forevee
  • AMIClubwear
  • Route One Apparel
  • Rokform
  • Darn Good Yarn
+1,843 more
0active installs
Most common store size
11-50 products17%
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Top countries
  • United States26%
  • United Kingdom8%
  • Australia6%
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0125250DecFebAprJunAugOctGoogle & YouTube: 189 reviews in December 2025Google & YouTube: 168 reviews in January 2026Google & YouTube: 183 reviews in February 2026Google & YouTube: 188 reviews in March 2026Google & YouTube: 169 reviews in April 2026Google & YouTube: 172 reviews in May 2026Google & YouTube: 218 reviews in June 2026Google & YouTube: 198 reviews in July 2026Google & YouTube: 198 reviews in August 2026Google & YouTube: 148 reviews in September 2026Google & YouTube: 102 reviews in October 2026
Google & YouTubeSEA‑Market ConnectorCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
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Plans
FreeFree to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
FreeFree to install
$5 per 100 orders; free registration up to 5 products
Coverage
9 of 9 features100%
0 of 9 features0%
Unique strengths
  • Bulk editing
  • Conversion tracking
  • Feed optimization
  • GTIN management
  • +5 more
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Marketplaces
100%3/3
0%0/3
Listing management
100%2/2
0%0/2
Order management
100%1/1
0%0/1
Product feeds
100%6/6
0%0/6
Feed customization
100%1/1
0%0/1
Feed management
100%5/5
0%0/5
900onlybothonly
Google & YouTubeSEA‑Market Connector9 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Google Merchant Center
  • Google Ads
  • Google Analytics
  • Google Shopping
  • YouTube Shopping
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How it sells itself

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits.

By seamlessly integrating Shopify with Shopee/Lazada, product management becomes a breeze, all consolidated on Shopify. Say goodbye to resource constraints that often hinder cross-border e-commerce ventures. Now, you can efficiently navigate the challenges and focus on expanding your sales outreach to the thriving 600 million-strong Southeast Asian market.

Key points
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Effortless Product Registration
  • Streamlined Order Management
  • Real-Time Inventory Sync
  • Reach a Global Audience
Screenshots
Example of YouTube Shopping experience for a connected store
Examples of Performance Max Ads formatsExamples of how to add shipping and discounts to GoogleExample of syncing your products from Shopify to Google
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All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureGoogle & YouTubeSEA‑Market Connector
Detected stores1,848as of Nov 9, 2026Not published
Net store change, 28 days+5estimated0estimated
Stores added, 28 days5new and returningNot enough data
Big-brand share8%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyNot published
Top store countriesUnited States, United Kingdom, AustraliaNot published

Reviews

MeasureGoogle & YouTubeSEA‑Market Connector
App Store rating4.5 ★Not published
App Store reviews5,610Not published
New reviews, 28 days91Not enough data
Reviewers a year or more in21%Not enough data

Pricing

MeasureGoogle & YouTubeSEA‑Market Connector
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed11

Listing

MeasureGoogle & YouTubeSEA‑Market Connector
Shopify category rank#3in AdsNot enough data
Shopify App Charts#15 in AdsNot on this week’s charts
Built for ShopifyNoNo
LaunchedNov 28, 2017Oct 5, 2022
Languages20English, Chinese (Simplified), Chinese (Traditional)Not published
DeveloperGoogle LLCFeedforce Vietnam

FAQ

Google & YouTube and SEA‑Market Connector: common questions

What features does each app list that the other doesn’t?
Google & YouTube lists 9 the others don’t mention, such as Bulk editing, Conversion tracking, Feed optimization, GTIN management. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Google & YouTube, Oct 14, 2026 for SEA‑Market Connector; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Google & YouTube, Oct 14, 2026 for SEA‑Market Connector. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.