Google & YouTube vs Google Shopping Feed by Maxify

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Google & YouTube, Jul 17, 2026 for Google Shopping Feed by Maxify.

The short answer

  • On the Shopify App Store: Google & YouTube 4.5 from 5,613 reviews and Google Shopping Feed by Maxify 1.0 from 2 reviews.
  • Google Shopping Feed by Maxify lists 18 features Google & YouTube’s listing doesn’t mention, including Attribute filtering, Attribute mapping, Bulk upload.

Head to head

Detected stores

Google & YouTube: 1,629
Google Shopping Feed by Maxify: —

App Store reviews

Google & YouTube: 5,613
Google Shopping Feed by Maxify: 2

New reviews, 28 days

Google & YouTube: 93
Google Shopping Feed by Maxify: —

Stores added, 28 days

Google & YouTube: 5
Google Shopping Feed by Maxify: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Reach shoppers and get discovered across Google.

—
Categories
  • Marketplaces
  • Ads
  • Marketplaces
  • Product feeds
Languages
  • English
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Czech
  • +16 more
  • English
Launched
Nov 28, 2017
Apr 29, 2024
Built for Shopify
Not badged
Not badged
Reviews per month
102 last full month
1 last full month
Detected stores
1,629active installs
  • Pebby Forevee
  • AMIClubwear
  • Route One Apparel
  • Rokform
  • Darn Good Yarn
+1,624 more
0active installs
Most common store size
11-50 products17%
—
Top countries
  • United States26%
  • United Kingdom8%
  • Australia6%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0125250OctJanMarMayJulSepOctGoogle & YouTube: 189 reviews in December 2025Google & YouTube: 168 reviews in January 2026Google & YouTube: 183 reviews in February 2026Google & YouTube: 188 reviews in March 2026Google & YouTube: 169 reviews in April 2026Google & YouTube: 172 reviews in May 2026Google & YouTube: 218 reviews in June 2026Google & YouTube: 198 reviews in July 2026Google & YouTube: 197 reviews in August 2026Google & YouTube: 147 reviews in September 2026Google & YouTube: 102 reviews in October 2026Google Shopping Feed by Maxify: 1 reviews in October 2024Google Shopping Feed by Maxify: 1 reviews in February 2026
Google & YouTubeGoogle Shopping Feed by MaxifyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
—
Plans
FreeFree to install
When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget.
Free
Coverage
9 of 28 features32%
24 of 28 features86%
Unique strengths
  • Conversion tracking
  • Local inventory
  • Offer sync
  • Performance monitoring
  • Attribute filtering
  • Attribute mapping
  • Bulk upload
  • Collection targeting
  • +14 more
Marketplaces
33%3/9
89%8/9
Listing management
29%2/7
86%6/7
Order management
50%1/2
100%2/2
Product feeds
32%6/19
84%16/19
Feed customization
13%1/8
88%7/8
Feed management
45%5/11
82%9/11
4519onlybothonly
Google & YouTubeGoogle Shopping Feed by Maxify28 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Google Merchant Center
  • Google Ads
  • Google Analytics
  • Google Shopping
  • YouTube Shopping
  • Facebook Shoppings
  • TikTok Shop
  • Microsoft shopping
  • eBay US
  • eBay International
  • Google shopping feed
How it sells itself

Access the best of Google and YouTube, right from Shopify: Sync your products, deals, and shipping to Merchant Center to turn shoppers into customers. Drive sales with Performance Max ads across properties like Search and YouTube, and unlock insights with Google Analytics. Tap into Google's AI-powered tools like Product Studio to create and enhance images and Google Automated Discounts to optimize your profits.

Our app effortlessly imports products to eBay, Google Shopping, Facebook Shop, TikTok catalogs, and custom feeds, streamlining your e-commerce process. What sets us apart is the app's unmatched versatility in building feed fields. Whether it’s product details, metafields, plain text, or a mix of all, you have full control to modify and enhance the data—adjusting string cases, adding numeric values, and more.

Key points
  • Connect your store to Merchant Center to showcase your products across Google
  • Help drive more sales with a Performance Max ad campaign, powered by Google AI
  • Connect your store to YouTube to turn viewers into shoppers
  • Connect the full ecommerce journey with insights in Google Analytics
  • Automatic synchronization between Shopify and Google Merchant Center
  • Create highly customizable product feed by using rule based profiles.
  • No limitation by product variant count
  • Visual chart feedback of product synchronization statuses
Screenshots
Example of YouTube Shopping experience for a connected store
Examples of Performance Max Ads formatsExamples of how to add shipping and discounts to GoogleExample of syncing your products from Shopify to Google
Maxify Feed App for Google Shopping Feed
Maxify Feed App for Google Shopping FeedMaxify Feed App for Google Shopping FeedMaxify Feed App for Google Shopping Feed

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureGoogle & YouTubeGoogle Shopping Feed by Maxify
Detected stores1,629as of Nov 8, 2026Not published
Net store change, 28 days+5estimated0estimated
Stores added, 28 days5new and returningNot enough data
Big-brand share8%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyNot published
Top store countriesUnited States, United Kingdom, AustraliaNot published

Reviews

MeasureGoogle & YouTubeGoogle Shopping Feed by Maxify
App Store rating4.5 ★(ahead)1.0 ★
App Store reviews5,613(ahead)2
New reviews, 28 days93Not enough data
Reviewers a year or more in21%Not enough data

Pricing

MeasureGoogle & YouTubeGoogle Shopping Feed by Maxify
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed1Not published

Listing

MeasureGoogle & YouTubeGoogle Shopping Feed by Maxify
Shopify category rank#3in AdsNot enough data
Shopify App Charts#2 on Review surge in AdsNot on this week’s charts
Built for ShopifyNoNo
LaunchedNov 28, 2017Apr 29, 2024
Languages20English, Chinese (Simplified), Chinese (Traditional)1English
DeveloperGoogle LLC3oDesign

FAQ

Google & YouTube and Google Shopping Feed by Maxify: common questions

Which has better reviews, Google & YouTube or Google Shopping Feed by Maxify?
On the Shopify App Store: Google & YouTube 4.5 from 5,613 reviews and Google Shopping Feed by Maxify 1.0 from 2 reviews.
What features does each app list that the other doesn’t?
Google & YouTube lists 4 the others don’t mention, such as Conversion tracking, Local inventory, Offer sync, Performance monitoring. Google Shopping Feed by Maxify lists 18 the others don’t mention, such as Attribute filtering, Attribute mapping, Bulk upload, Collection targeting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Google & YouTube, Jul 17, 2026 for Google Shopping Feed by Maxify; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Google & YouTube, Jul 17, 2026 for Google Shopping Feed by Maxify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.