EC ‑ Google Reviews vs Review Multiplier
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for EC, Nov 6, 2026 for Review Multiplier.
The short answer
- On the Shopify App Store: EC 5.0 from 604 reviews and Review Multiplier 5.0 from 7 reviews.
- Both list a free plan. Paid plans start at $4.99/month for EC and $12/month for Review Multiplier.
- Review Multiplier lists 7 features EC’s listing doesn’t mention, including AI generation, Analytics, Automations.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 24/7 Chat & Email Support
- · 7 Customizable Widget Layouts
- · Auto Review Sync
- · Create 1 Widget Instance
- · Display a Limited Number of Reviews
Platinum
- · 100 Email Review Requests/Mo
- · 24/7 Chat & Email Support
- · 30+ Premium Customizable Widget Layouts
- · AI Review Replies & Widget Summaries
- · Auto-Sync (24 Hrs) - Unlimited Reviews
- · Create Multiple Widgets
Pro
- · 1,000 Email Review Requests/Mo
- · Auto-Translate Reviews to Store Language
- · Bulk CSV Email Sending
- · Everything in Platinum Plan
- · Fully Automated AI Replies
- · Priority VIP Support
Free
- · 1 photo per review (50/month total)
- · 1 widget for displaying reviews
- · 10 AI rewrites per month
- · 2 review platform integrations
- · 48hr email support
- · 50 email review requests/month
Starter
- · 24hr email support
- · 3 photos per review
- · 3 widgets for displaying reviews
- · 300 email review requests/month
- · 4 review platform integrations
- · 50 AI rewrites per month
Pro
- · 1,00 email review requests/month
- · 10 platform integrations (all available)
- · 5 photos per review
- · Bulk moderation
- · Everything in Starter
- · Platform performance analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShow shoppers real Google reviews and grow your rating over time. Connect your Google Maps, Google Business Profile, or Merchant Center & sync to your store automatically. Choose the layout that fits your store design and put it on your homepage, product pages, or every page. After each order is fulfilled, EC emails the customer a link to review you on Google.
Build trust beyond your storefront. Review Multiplier helps you collect customer reviews and extend them across Google, Trustpilot, Facebook, and other major review platforms, so your business shows up where customers actually check for trust signals. Get found in Google and AI chatbot recommendation searches as a result.
- NEW: Automatically sends email requests to collect positive reviews.
- NEW: Email analytics, Review requests from CSV or Past Customers (2 months old)
- Sync and display reviews from your Google Business Profile on your store.
- Filter out unwanted reviews by author or keywords.
- AI multiplies reviews into unique versions for each platform ensuring compliance
- Publish to Google, Trustpilot and 8 other review platforms automatically
- Collect reviews with photos via automated email campaigns with custom branding
- Customizable widgets display reviews beautifully on any page of your store
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  EC |  Review Multiplier |
|---|---|---|
| Detected stores | 7,115 | Not published |
| Net store change, 28 days | +54 | 0 |
| Stores added, 28 days | 167 | Not enough data |
| Big-brand share | 4% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | EC | Review Multiplier |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 604(ahead) | 7 |
| New reviews, 28 days | 9 | Not enough data |
| Reviewers a year or more in | 26% | Not enough data |
Pricing
| Measure | EC | Review Multiplier |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $12/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | EC | Review Multiplier |
|---|---|---|
| Shopify category rank | #2 | Not enough data |
| Shopify App Charts | #10 in Product reviews | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 18, 2023 | Jan 29, 2026 |
| Languages | 12 | 1 |
| Developer | Entangle Commerce | Quill Media Ltd |
FAQ
EC and Review Multiplier: common questions
- Is EC or Review Multiplier cheaper?
- Both list a free plan. Paid plans start at $4.99/month for EC and $12/month for Review Multiplier. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, EC or Review Multiplier?
- On the Shopify App Store: EC 5.0 from 604 reviews and Review Multiplier 5.0 from 7 reviews.
- What features does each app list that the other doesn’t?
- EC lists 5 the others don’t mention, such as QR codes, Review highlights, Review summaries, Rich snippets. Review Multiplier lists 7 the others don’t mention, such as AI generation, Analytics, Automations, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for EC, Nov 6, 2026 for Review Multiplier; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for EC, Nov 6, 2026 for Review Multiplier. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.