Analytics Agent ‑ GA4 vs Unformed: AI Feedback Agents

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Analytics Agent, Nov 4, 2026 for Unformed.

The short answer

  • Only Unformed lists a free plan. Paid plans start at $29/month for Analytics Agent and $66/month for Unformed.
  • Unformed lists 20 features Analytics Agent’s listing doesn’t mention, including Analytics, Attribution, Conditional logic.

Head to head

App Store reviews

Analytics Agent: 10
Unformed: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Google Analytics 4 and 3 - Audit, auto-setup and track better

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Categories
  • Analytics
  • Surveys
  • Analytics
Languages
  • English
  • English
Launched
Oct 9, 2019
Sep 18, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01020NovFebJanAugJanMarJulAnalytics Agent ‑ GA4: 5 reviews in November 2019Analytics Agent ‑ GA4: 17 reviews in January 2020Analytics Agent ‑ GA4: 12 reviews in February 2020Analytics Agent ‑ GA4: 1 reviews in March 2020Analytics Agent ‑ GA4: 2 reviews in January 2021Analytics Agent ‑ GA4: 1 reviews in June 2021Analytics Agent ‑ GA4: 1 reviews in August 2021Analytics Agent ‑ GA4: 2 reviews in October 2021Analytics Agent ‑ GA4: 1 reviews in January 2022Analytics Agent ‑ GA4: 1 reviews in February 2022Analytics Agent ‑ GA4: 1 reviews in March 2022Analytics Agent ‑ GA4: 1 reviews in July 2022
Analytics AgentUnformedCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$29/month
From $0 to $111/month
Plans
Analyst$29/month
14-day free trial
Free planFree
  • · 100 credits to get started
  • · All essential features
  • · No credit card required
  • · One-time credits, they don't renew
Design partner$66/month + usage
14-day free trial
  • · 250 credits every month
  • · Create unlimited agents
  • · Max $66 in extra credits per month
  • · Then $0.33 per extra credit
  • · Turn feedback into public reviews
Pro$111/month + usage
14-day free trial
  • · 250 credits every month
  • · Create unlimited agents
  • · Max $111 in extra credits per month
  • · Then $0.55 per extra credit
  • · Turn feedback into public reviews
Coverage
15 of 35 features43%
25 of 35 features71%
Unique strengths
  • Activity tracking
  • Checkout analytics
  • Custom dashboards
  • Event tracking
  • +6 more
  • Analytics
  • Attribution
  • Conditional logic
  • Custom styles
  • +16 more
Analytics
83%15/18
44%8/18
Customer behavior
100%4/4
0%0/4
Marketing and sales
83%5/6
50%3/6
Visuals and reports
75%6/8
63%5/8
Surveys
0%0/17
100%17/17
Form customization
0%0/7
100%7/7
Submission management
0%0/4
100%4/4
Survey types
0%0/6
100%6/6
10520onlybothonly
Analytics AgentUnformed35 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Google Analytics
  • Google
  • Search Console
  • google
  • google analytics
  • Google Analytics 4
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How it sells itself

Analytics Agent helps Shopify merchants trust their GA4 data and take action faster. Run AI-powered GA4 audits, fix tracking issues in one click, and get alerts when traffic spikes or drops. Receive Mission Briefs with clear weekly priorities. Improve Google and AI visibility with structured data audits, competitor comparisons, and safe optimisation suggestions.

Unformed replaces static forms with AI feedback agents that hold real conversations with customers after every purchase, booking, or order. Each agent adapts to the customer's replies, uncovering themes, sentiment, and opportunities that traditional surveys often miss. Merchants can send participants Shopify discount codes to encourage completion.

Key points
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  • Deploy AI agents that hold natural feedback conversations with customers
  • Automatically invite customers after every Shopify order or purchase
  • Reward participants with Shopify discount codes and track redemption rates
  • Analyze feedback with AI to identify drivers, sentiment and opportunities
Screenshots
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Merchant dashboard with post-purchase feedback tools
Knowledge base built from Shopify store and product contentAI post-purchase survey collecting deeper customer insightsReview integrations for Google, Trustpilot and TripAdvisor

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAnalytics AgentUnformed
Detected storesNot publishedNot published
Net store change, 28 days0estimated0
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureAnalytics AgentUnformed
App Store rating3.2 ★Not published
App Store reviews10Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAnalytics AgentUnformed
Free planNot listedYes
Lowest paid monthly plan$29/month(ahead)$66/month
Longest free trial14 days14 days
Plans listed13

Listing

MeasureAnalytics AgentUnformed
Shopify category rank#513in AnalyticsNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedOct 9, 2019Sep 18, 2026
Languages1English1English
DeveloperInvenire StudiosD.E. DIGITAL

FAQ

Analytics Agent and Unformed: common questions

Is Analytics Agent or Unformed cheaper?
Only Unformed lists a free plan. Paid plans start at $29/month for Analytics Agent and $66/month for Unformed. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Analytics Agent lists 10 the others don’t mention, such as Activity tracking, Checkout analytics, Custom dashboards, Event tracking. Unformed lists 20 the others don’t mention, such as Analytics, Attribution, Conditional logic, Custom styles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Analytics Agent, Nov 4, 2026 for Unformed; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Analytics Agent, Nov 4, 2026 for Unformed. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.