Analytics Agent ‑ GA4 vs MP Tracking: GA4 Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Analytics Agent, Sep 3, 2026 for MP Tracking.
The short answer
- Analytics Agent lists 9 features MP Tracking’s listing doesn’t mention, including AI insights, Analytics dashboard, Custom dashboards.
Head to head
Google Analytics 4 and 3 - Audit, auto-setup and track better
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Analyst
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAnalytics Agent helps Shopify merchants trust their GA4 data and take action faster. Run AI-powered GA4 audits, fix tracking issues in one click, and get alerts when traffic spikes or drops. Receive Mission Briefs with clear weekly priorities. Improve Google and AI visibility with structured data audits, competitor comparisons, and safe optimisation suggestions.
MP Tracking Pixel gives merchants a focused way to send storefront and checkout events to Google Analytics 4 without managing a custom tracking setup. It combines Shopify Web Pixels with server-side event delivery, so merchants can track key ecommerce actions, configure which events are sent, and align product item IDs with their reporting needs.
- Track storefront and checkout events in GA4 with server-side delivery.
- Choose the ecommerce events that matter for your GA4 reports.
- Map product item IDs to match your GA4 and product feed data.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Analytics Agent |  MP Tracking |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Analytics Agent | MP Tracking |
|---|---|---|
| App Store rating | 3.2 ★ | Not published |
| App Store reviews | 11 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Analytics Agent | MP Tracking |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Analytics Agent | MP Tracking |
|---|---|---|
| Shopify category rank | #511(ahead) | #1018 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 9, 2019 | Jul 30, 2026 |
| Languages | 1 | 1 |
| Developer | Invenire Studios | Merchant Playbook |
FAQ
Analytics Agent and MP Tracking: common questions
- What features does each app list that the other doesn’t?
- Analytics Agent lists 9 the others don’t mention, such as AI insights, Analytics dashboard, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Analytics Agent, Sep 3, 2026 for MP Tracking; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Analytics Agent, Sep 3, 2026 for MP Tracking. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.