Analytics Agent ‑ GA4 vs InnexDATA ‑ GTM for Agencies
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Analytics Agent, Nov 8, 2026 for InnexDATA.
The short answer
- On the Shopify App Store: Analytics Agent 3.2 from 11 reviews and InnexDATA 5.0 from 4 reviews.
- Paid plans start at $29/month for Analytics Agent and $100/month for InnexDATA.
- Analytics Agent lists 11 features InnexDATA’s listing doesn’t mention, including Activity tracking, AI insights, Analytics dashboard.
Head to head
Google Analytics 4 and 3 - Audit, auto-setup and track better
- Italy
- Germany
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Analyst
Starter Data
- · 80 orders per month
- · Access to complete datalayers
- · Basic GA4 Google Tag Manager Template
- · Checkout management also for non-plus
- · Onboarding support via chat
Pro Metrics
- · 1 hour of on-boarding support on demand
- · 1000 orders per month
- · Access to complete datalayers
- · Advanced Google Tag Manager Templates
- · Checkout management also for non-plus
Infinite Insights
- · 1 hour of on-boarding support on demand
- · Access to complete datalayers
- · Advanced Google Tag Manager Templates
- · Checkout management also for non-plus
- · Unlimited orders per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAnalytics Agent helps Shopify merchants trust their GA4 data and take action faster. Run AI-powered GA4 audits, fix tracking issues in one click, and get alerts when traffic spikes or drops. Receive Mission Briefs with clear weekly priorities. Improve Google and AI visibility with structured data audits, competitor comparisons, and safe optimisation suggestions.
InnexDATA is built for agencies and tracking specialists who manage stores for clients. Connect a complete eCommerce DataLayer to GTM in 5 steps, client-side or server-side, without touching theme code. Prebuilt GTM containers for GA4, Google Ads, Meta, TikTok, Criteo and Awin. Checkout tracking for non-Plus stores via custom pixel. Shopify Plus native checkout supported.
- Simplicity: Easily configure tracking without technical skills or complex setups
- Flexibility: Supports both Client and Server Side tracking for accurate data
- Efficiency: Quickly download preconfigured tags and access complete performance
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Analytics Agent |  InnexDATA |
|---|---|---|
| Detected stores | Not published | 58 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | Italy, Germany, Netherlands |
Reviews
| Measure | Analytics Agent | InnexDATA |
|---|---|---|
| App Store rating | 3.2 ★ | 5.0 ★(ahead) |
| App Store reviews | 11(ahead) | 4 |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Analytics Agent | InnexDATA |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $100/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | Analytics Agent | InnexDATA |
|---|---|---|
| Shopify category rank | #511 | #437(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 9, 2019 | Apr 28, 2025 |
| Languages | 1 | 1 |
| Developer | Invenire Studios | Instilla Srl |
FAQ
Analytics Agent and InnexDATA: common questions
- Is Analytics Agent or InnexDATA cheaper?
- Paid plans start at $29/month for Analytics Agent and $100/month for InnexDATA. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Analytics Agent or InnexDATA?
- On the Shopify App Store: Analytics Agent 3.2 from 11 reviews and InnexDATA 5.0 from 4 reviews.
- What features does each app list that the other doesn’t?
- Analytics Agent lists 11 the others don’t mention, such as Activity tracking, AI insights, Analytics dashboard, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Analytics Agent, Nov 8, 2026 for InnexDATA; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Analytics Agent, Nov 8, 2026 for InnexDATA. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.