GS Demographics vs Kluvos
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for GS Demographics, Nov 7, 2026 for Kluvos.
The short answer
- On the Shopify App Store: GS Demographics 4.6 from 2 reviews and Kluvos 5.0 from 5 reviews.
- Paid plans start at $49/month for GS Demographics and $129/month for Kluvos.
- Kluvos lists 14 features GS Demographics’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI insights.
Head to head
Customer data to power your planning & email targeting
- United States
- Australia
- New Zealand
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
10K Customers
- · + more
- · All Demographic Tags
- · All Interest / Affinity Tags
- · Customer Demographic Dashboard
- · Klaviyo Integration
- · No contracts or lock in
15K Customers
- · + more
- · All Demographic Tags
- · All Interest / Affinity Tags
- · Customer Demographic Dashboard
- · Klaviyo Integration
- · No contracts or lock in
20K Customers
- · + more
- · All Demographic Tags
- · All Interest / Affinity Tags
- · Customer Demographic Dashboard
- · Klaviyo Integration
- · No contracts or lock in
25K Customers
- · + more
- · All Demographic Tags
- · All Interest / Affinity Tags
- · Customer Demographic Dashboard
- · Klaviyo Integration
- · No contracts or lock in
Bronze
- · Attribution Reporting
- · Google Ads integration
- · Klaviyo integration
- · Kluvos Pixel
- · Meta integration
- · Stores doing < $2,000,000 annually
Silver
- · Attribution Reporting
- · Google Ads integration
- · Klaviyo integration
- · Kluvos Pixel
- · Meta integration
- · Stores doing $2,000,000+ annually
Gold
- · Attribution Reporting
- · Google Ads integration
- · Klaviyo integration
- · Kluvos Pixel
- · Meta integration
- · Stores doing $5,000,000+ annually
Platinum
- · Attribution Reporting
- · Google Ads integration
- · Klaviyo integration
- · Kluvos Pixel
- · Meta integration
- · Stores doing $10,000,000+ annually
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUse demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement.
Kluvos helps merchants recognize returning users and capture more onsite events. These events are sent to Klaviyo, enhancing existing flows like Checkout, Cart, and Browse Abandonment. By identifying more of your current email subscriber's actions, Kluvos ensures that more people enter your marketing flows, driving increased engagement and higher revenue.
- We tag your customer profiles with their demographic & psychographic information
- Dozens of demographic tags for age, gender, income, politics, education & more
- Dozens of psychographic tags for interests in fashion, media, hobbies & more
- Unlock demographic targeting in Klaviyo, Shopify Email, Attentive & others
- Integrate with Klaviyo to maximize your email marketing performance
- Recognize more of your returning users
- Capture more onsite events to fill your Klaviyo email flows
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GS Demographics |  Kluvos |
|---|---|---|
| Detected stores | Not published | 24 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Hardware, Health & Beauty |
| Top store countries | Not published | United States, Australia, New Zealand |
Reviews
| Measure | GS Demographics | Kluvos |
|---|---|---|
| App Store rating | 4.6 ★ | 5.0 ★(ahead) |
| App Store reviews | 2 | 5(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GS Demographics | Kluvos |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month(ahead) | $129/month |
| Longest free trial | 7 days | 30 days |
| Plans listed | 4 | 4 |
Listing
| Measure | GS Demographics | Kluvos |
|---|---|---|
| Shopify category rank | #571 | #433(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 22, 2021 | Oct 25, 2024 |
| Languages | 1 | 1 |
| Developer | GoodSegments | Kluvos |
FAQ
GS Demographics and Kluvos: common questions
- Is GS Demographics or Kluvos cheaper?
- Paid plans start at $49/month for GS Demographics and $129/month for Kluvos. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, GS Demographics or Kluvos?
- On the Shopify App Store: GS Demographics 4.6 from 2 reviews and Kluvos 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- Kluvos lists 14 the others don’t mention, such as Abandoned cart, Activity tracking, AI insights, Analytics dashboard. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for GS Demographics, Nov 7, 2026 for Kluvos; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for GS Demographics, Nov 7, 2026 for Kluvos. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.