Gold Morning : Daily Briefing vs Morning Pulse ‑ Daily Reports
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $7/month for Gold Morning and $24/month for Morning Pulse.
- Morning Pulse lists 2 features Gold Morning’s listing doesn’t mention, including Analytics dashboard, Report scheduling.
Head to head
Free
- · Daily dashboard every morning
- · Last 7 days of history only
Starter
- · All alert sections unlocked
- · Daily dashboard every morning
- · Full history, no date limit
- · Morning email briefing daily
- · One-click fulfill and hide items
Pro
- · Bilingual briefings, AR + EN
- · Everything in Starter included
- · Full Arabic UI with RTL layout
- · Priority support response
- · Weekly store health score
Free forever
- · 3 key metrics in your daily email
- · Delivered at 7 AM in your timezone
- · No card required, no trial clock
Pro
- · 14-day trial before your first charge
- · 7-day trend on every metric
- · All metrics in every daily email
- · Cancel anytime from Shopify admin
- · Email support with human replies
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMorning Briefing scans your Shopify store every day and delivers a clear summary of what needs your attention. See unfulfilled orders, out-of-stock products, abandoned carts, and revenue drops all in one place before you start your day. No more logging into multiple reports. No more missed orders.
Morning Pulse is a daily email report for your store. Every morning, the report summarizes your previous-day performance — orders, net sales, and unique customers — with a seven-day trend comparison for each metric. Most analytics tools assume you will open a dashboard. Morning Pulse takes the opposite approach: the numbers come to you. If things look normal, a glance is enough.
- Daily store health reports: Track unfulfilled orders, stock, & revenue drops
- One-click manager: Fulfill orders & hide out-of-stock products instantly
- Automated morning email alerts delivered daily before your workday starts
- Weekly store health score to track business performance trends
- Daily email recap of yesterday's orders, net sales, and unique customers
- Delivered at 7 AM in your local time — no dashboards to open
- Seven-day trend for every metric, shown in the same email
- Connect once; the first report arrives the next morning
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Gold Morning |  Morning Pulse |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Gold Morning | Morning Pulse |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Gold Morning | Morning Pulse |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $24/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Gold Morning | Morning Pulse |
|---|---|---|
| Shopify category rank | #233 | #1514 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 28, 2026 | May 22, 2026 |
| Languages | 2 | 1 |
| Developer | Apps-Alchemy | FRENCHMOB |
FAQ
Gold Morning and Morning Pulse: common questions
- Is Gold Morning or Morning Pulse cheaper?
- Both list a free plan. Paid plans start at $7/month for Gold Morning and $24/month for Morning Pulse. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Morning Pulse lists 2 the others don’t mention, such as Analytics dashboard, Report scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.