Goat ‑ Trust Badges and Icons vs XB: Trust Badges & Trust Icons
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- XB is detected on 6.2× as many Shopify stores as Goat: 181 vs 29 as of Nov 8, 2026.
- On the Shopify App Store: Goat 5.0 from 41 reviews and XB 5.0 from 52 reviews.
- Only Goat lists a free plan.
- Goat lists 12 features XB’s listing doesn’t mention, including Animations, Announcement bar, Cart page.
Head to head
- France
- Australia
- Czechia
- United States
- Germany
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 1 banner
- · 3 badges per banner
- · Automatic & Manual placement
- · Custom styling
- · Unlimited page views
PRO
- · Automatic & Manual placement
- · Automatic color layer
- · Automatic scroll
- · Unlimited badge per banner
- · Unlimited banners
- · Unlimited page views
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShoppers decide in seconds whether a store feels safe. Goat adds trust badges, payment icons, shipping and guarantee badges to your product pages, cart, footer or any section, with no code. Pick from 30,000+ icons, including Visa, Mastercard, PayPal and Apple Pay logos, or upload your own.
XB Trust Badges & Icons helps you build customer trust and increase confidence with flexible trust badges and icon banners across your store. Choose from a rich library of feature and guarantee icons, or upload your own custom icons to match your brand style. Place trust badges on product pages, header, footer, cart, and custom pages.
- Add trust badges to your product page, footer, homepage.
- Add payment icons on your product pages.
- Customize your trust badges on desktop and on mobile.
- Apply a color on your icons in 1 click.
- Flexible placement: Show badges in different locations based on rules.
- Custom layouts: Multiple designs, easily match your store’s style.
- No coding needed: Create professional badges without technical skills.
- Upload your icons: Build unique badge sets using your own images.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Goat |  XB |
|---|---|---|
| Detected stores | 29 | 181(ahead) |
| Net store change, 28 days | −1 | −2 |
| Stores added, 28 days | Not enough data | 6 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Hardware, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | France, Australia, Czechia | United States, Germany, Australia |
Reviews
| Measure | Goat | XB |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 41 | 52(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
FAQ
Goat and XB: common questions
- Which is more popular, Goat or XB?
- XB is detected on 6.2× as many Shopify stores as Goat: 181 vs 29 as of Nov 8, 2026.
- Is Goat or XB cheaper?
- Only Goat lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Goat or XB?
- On the Shopify App Store: Goat 5.0 from 41 reviews and XB 5.0 from 52 reviews.
- What features does each app list that the other doesn’t?
- Goat lists 12 the others don’t mention, such as Animations, Announcement bar, Cart page, Checkout page. XB lists 1 the others don’t mention, such as Scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.