Glowtify: B2B Digital Presence vs On Belay

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Glowtify, Oct 13, 2026 for On Belay.

The short answer

  • Only Glowtify lists a free plan. Paid plans start at $1,999/month for Glowtify and $999/month for On Belay.
  • On Belay lists 14 features Glowtify’s listing doesn’t mention, including Checkout analytics, Cohort analysis, Custom dashboards.

Head to head

App Store reviews

Glowtify: 15
On Belay: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Analytics
  • Ads
  • Analytics
Languages
  • English
  • English
Launched
Jan 19, 2023
May 26, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
4 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035FebAugNovJanAugFebGlowtify: B2B Digital Presence: 1 reviews in February 2023Glowtify: B2B Digital Presence: 2 reviews in July 2023Glowtify: B2B Digital Presence: 2 reviews in August 2023Glowtify: B2B Digital Presence: 1 reviews in August 2024Glowtify: B2B Digital Presence: 1 reviews in November 2024Glowtify: B2B Digital Presence: 1 reviews in December 2024Glowtify: B2B Digital Presence: 3 reviews in January 2025Glowtify: B2B Digital Presence: 1 reviews in July 2025Glowtify: B2B Digital Presence: 1 reviews in August 2025Glowtify: B2B Digital Presence: 4 reviews in February 2026
GlowtifyOn BelayCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $1,999/month
From $999 to $1,299/month
Plans
FreeFree
  • · 1 User
  • · Basic performance reporting
  • · Email support
  • · Monthly AI generation credits
  • · Standard image creation models
Enterprise$1,999/month
  • · AI insights reporting
  • · Dedicated customer success
  • · Latest image creation models
  • · Unlimited users
  • · User access permissions
On Belay Scale$999/month
7-day free trial
  • · 100+ integrations - connect your stack.
  • · AI Visibility & Content writing
  • · AI operating system for teams up to 10
  • · Access to all agents & Claude MCP
  • · Full BI Dashboard
  • · Multi-agentic workflows in Fieldsets
On Belay Managed$1,299/month
  • · 100+ integrations - connect your stack.
  • · AI Visibility & Content writing
  • · AI operating system for teams 10+
  • · Access to all agents & Claude MCP
  • · Full BI Dashboard
  • · Fully managed implementation
Coverage
17 of 31 features55%
28 of 31 features90%
Unique strengths
  • GDPR compliance
  • Multi-store reports
  • Notifications
  • Checkout analytics
  • Cohort analysis
  • Custom dashboards
  • Custom reports
  • +10 more
Analytics
55%17/31
90%28/31
Customer behavior
42%5/12
100%12/12
Marketing and sales
60%6/10
100%10/10
Visuals and reports
67%6/9
67%6/9
31414onlybothonly
GlowtifyOn Belay31 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Glowtify5.0(15)On BelayNo rating yet
Works with also listed by another
  • Klaviyo
  • Facebook
  • Meta Ads
  • Google Ads
  • Instagram
  • GA4
—
How it sells itself

Glowtify is an AI marketing platform for businesses that don't have a full marketing team. It builds your strategy, creates content that sounds and looks like you, and publishes to blog, email, social, and ads from one place. Connect Shopify and Glowtify learns your products, customers, and voice, then runs SEO and GEO so buyers find you on Google and in ChatGPT.

On Belay is a full AI operating system for Shopify merchants. Connect your entire stack to build effective AI workflows through a governed permission and governance layer. Once installed, you control exactly which humans and AI agents can access your products, orders, customers, and inventory — and what actions they can take.

Key points
  • Save hours weekly on operational work with Glowtify’s no-prompt AI-powered tool
  • Fix SEO issues quickly with prioritized, actionable recommendations in 1 click.
  • Track performance vs competitors with an easy scoring dashboard.
  • Generate campaigns in one click: blogs, ads, emails, social posts, banners.
  • Set permissions for AI tools — control which data employees can read and write.
  • All AI actions on your store are logged and go through your approval rules.
  • Manage AI access to products, orders, customers, and inventory in one place.
Screenshots
Accelerate growth with a smart ecommerce calendar and planner!
Generate all your branded marketing contentEnhance SEO with automated AI-driven recommendationsGenerate complete marketing campaigns from just one click
Activate Agents using your store data. Write product, meta, FAQ.
Connect to On Belay directly from Shopify.Set up groups and permissions, connect Claude.Connect and monitor On Belay directly from Shopify

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureGlowtifyOn Belay
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureGlowtifyOn Belay
App Store rating5.0 ★Not published
App Store reviews15Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureGlowtifyOn Belay
Free planYesNot listed
Lowest paid monthly plan$1,999/month$999/month(ahead)
Longest free trialNot listed7 days
Plans listed22

Listing

MeasureGlowtifyOn Belay
Shopify category rank#111in Ads#833in Analytics
Shopify App Charts#15 on Featured by Shopify in AdsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 19, 2023May 26, 2026
Languages1English1English
DeveloperGlowtifyJunto Systems

FAQ

Glowtify and On Belay: common questions

Is Glowtify or On Belay cheaper?
Only Glowtify lists a free plan. Paid plans start at $1,999/month for Glowtify and $999/month for On Belay. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Glowtify lists 3 the others don’t mention, such as GDPR compliance, Multi-store reports, Notifications. On Belay lists 14 the others don’t mention, such as Checkout analytics, Cohort analysis, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Glowtify, Oct 13, 2026 for On Belay; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Glowtify, Oct 13, 2026 for On Belay. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.