Glow: Loyalty Points & Rewards vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Yotpo is detected on 356× as many Shopify stores as Glow: 7,484 vs 21 as of Nov 9, 2026.
- On the Shopify App Store: Glow 4.8 from 48 reviews and Yotpo 4.7 from 966 reviews.
- Only Glow lists a free plan. Paid plans start at $15/month for Glow and $199/month for Yotpo.
- Glow lists 14 features Yotpo’s listing doesn’t mention, including Affiliate programs, Campaigns, Checkout discounts.
Head to head
Smart & Seamless: Loyalty Points, Rewards & Referrals
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- Canada
- Australia
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics Dashboard
- · Dedicated support
- · Easy Loyalty Program Setup
- · Email Notifications
- · Unlimited Orders
- · Up to 50 Active Members
Sprout
- · API Access
- · Analytics Dashboard
- · Dedicated Support
- · Easy Loyalty Setup
- · Email Reminders
- · Klaviyo
Startup
- · API Access
- · Analytics Dashboard
- · Dedicated Support
- · Easy Loyalty Setup
- · Email Reminders
- · Klaviyo
Traction
- · API Access
- · Analytics Dashboard
- · Dedicated Support
- · Easy Loyalty Setup
- · Email Reminders
- · Klaviyo
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTransform first-time buyers into loyal customers using Glow's comprehensive points and rewards system, designed specifically for the Shopify ecosystem. Glow integrates seamlessly, enhancing your store with a robust loyalty and referral program. Equipped with all the tools for success, Glow's intuitive setup wizard guides you swiftly through configuration, ensuring a smooth launch. Questions?
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Maximize customer lifetime value with versatile points-for-actions rewards.
- Drive repeat sales with point-redemption for discounts and exclusive offers.
- Amplify referrals: Reward customers and their peers for boosting your base.
- Seamlessly sync loyalty across online and brick-and-mortar with Shopify POS.
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Glow |  Yotpo |
|---|---|---|
| Detected stores | 21 | 7,484(ahead) |
| Net store change, 28 days | 0 | −68 |
| Stores added, 28 days | Not enough data | 33 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Food, Beverages & Tobacco, Apparel & Accessories, Health & Beauty | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | United States, Canada, Australia | United States, United Kingdom, Australia |
Reviews
| Measure | Glow | Yotpo |
|---|---|---|
| App Store rating | 4.8 ★(ahead) | 4.7 ★ |
| App Store reviews | 48 | 966(ahead) |
| New reviews, 28 days | 1(ahead) | 0 |
| Reviewers a year or more in | Not enough data | 72% |
FAQ
Glow and Yotpo: common questions
- Which is more popular, Glow or Yotpo?
- Yotpo is detected on 356× as many Shopify stores as Glow: 7,484 vs 21 as of Nov 9, 2026.
- Is Glow or Yotpo cheaper?
- Only Glow lists a free plan. Paid plans start at $15/month for Glow and $199/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Glow or Yotpo?
- On the Shopify App Store: Glow 4.8 from 48 reviews and Yotpo 4.7 from 966 reviews.
- What features does each app list that the other doesn’t?
- Glow lists 14 the others don’t mention, such as Affiliate programs, Campaigns, Checkout discounts, Coupons. Yotpo lists 3 the others don’t mention, such as Early access, Exclusive access, Services. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.