Glow: Loyalty Points & Rewards vs CWILL Loyalty & Referrals
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- CWILL Loyalty & Referrals is detected on 98× as many Shopify stores as Glow: 2,049 vs 21 as of Nov 9, 2026.
- On the Shopify App Store: Glow 4.8 from 48 reviews and CWILL Loyalty & Referrals 4.9 from 800 reviews.
- Both list a free plan. Paid plans start at $15/month for Glow and $19/month for CWILL Loyalty & Referrals.
- Glow lists 17 features CWILL Loyalty & Referrals’s listing doesn’t mention, including Affiliate programs, Campaigns, Checkout discounts.
Head to head
Smart & Seamless: Loyalty Points, Rewards & Referrals
Rewards, referrals, loyalty points - powerful loyalty program
- United States
- Canada
- Australia
- United States
- Hong Kong
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Analytics Dashboard
- · Dedicated support
- · Easy Loyalty Program Setup
- · Email Notifications
- · Unlimited Orders
- · Up to 50 Active Members
Sprout
- · API Access
- · Analytics Dashboard
- · Dedicated Support
- · Easy Loyalty Setup
- · Email Reminders
- · Klaviyo
Startup
- · API Access
- · Analytics Dashboard
- · Dedicated Support
- · Easy Loyalty Setup
- · Email Reminders
- · Klaviyo
Traction
- · API Access
- · Analytics Dashboard
- · Dedicated Support
- · Easy Loyalty Setup
- · Email Reminders
- · Klaviyo
Free
- · 200 monthly orders
- · 24/7 support
- · CWILL Reviews integration
- · Custom CSS
- · Points program
- · Referrals program
Essential
- · Judge.me integration
- · Loyalty page
- · Multi-Languages support
- · Points boost campaign
- · Pop-up & Emails
- · Product & Shipping rewards
Pro
- · Customer account extension
- · Discount offer
- · Klaviyo/Omnisend integration
- · Points expiration
- · Rewards expiration
- · Shopify sync (tags & metafields)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTransform first-time buyers into loyal customers using Glow's comprehensive points and rewards system, designed specifically for the Shopify ecosystem. Glow integrates seamlessly, enhancing your store with a robust loyalty and referral program. Equipped with all the tools for success, Glow's intuitive setup wizard guides you swiftly through configuration, ensuring a smooth launch. Questions?
CWILL Loyalty is here to turn first-time shoppers into fans! More than discounts — build a membership experience with points, VIP tiers, and referrals that give customers a reason to return. Engage members at every stage of the lifecycle, from first order to loyal advocate. Boost repeat purchases and increase customer lifetime value.
- Maximize customer lifetime value with versatile points-for-actions rewards.
- Drive repeat sales with point-redemption for discounts and exclusive offers.
- Amplify referrals: Reward customers and their peers for boosting your base.
- Seamlessly sync loyalty across online and brick-and-mortar with Shopify POS.
- Boost repeat purchases and engagement (reviews, share) with points and rewards.
- Manage value customer memberships and build community with diverse VIP tiers.
- Larger your customer base by rewarding them to refer a friend & social media.
- Remind customers of their interactions with Pop-up, Email, and Expiration.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Glow |  CWILL Loyalty & Referrals |
|---|---|---|
| Detected stores | 21 | 2,049(ahead) |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | 21 |
| Big-brand share | Not enough data | 9% |
| Top store categories | Food, Beverages & Tobacco, Apparel & Accessories, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Canada, Australia | United States, Hong Kong, France |
Reviews
| Measure | Glow | CWILL Loyalty & Referrals |
|---|---|---|
| App Store rating | 4.8 ★ | 4.9 ★(ahead) |
| App Store reviews | 48 | 800(ahead) |
| New reviews, 28 days | 1(ahead) | 0 |
| Reviewers a year or more in | Not enough data | 18% |
Pricing
| Measure | Glow | CWILL Loyalty & Referrals |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $15/month(ahead) | $19/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Glow | CWILL Loyalty & Referrals |
|---|---|---|
| Shopify category rank | #122 | #19(ahead) |
| Shopify App Charts | #11 on Featured by Shopify in Loyalty and rewards | #9 in Loyalty and rewards |
| Built for Shopify | No | Yes |
| Launched | Nov 25, 2019 | Oct 12, 2021 |
| Languages | 1 | 19 |
| Developer | Glow Loyalty | CWILL |
FAQ
Glow and CWILL Loyalty & Referrals: common questions
- Which is more popular, Glow or CWILL Loyalty & Referrals?
- CWILL Loyalty & Referrals is detected on 98× as many Shopify stores as Glow: 2,049 vs 21 as of Nov 9, 2026.
- Is Glow or CWILL Loyalty & Referrals cheaper?
- Both list a free plan. Paid plans start at $15/month for Glow and $19/month for CWILL Loyalty & Referrals. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Glow or CWILL Loyalty & Referrals?
- On the Shopify App Store: Glow 4.8 from 48 reviews and CWILL Loyalty & Referrals 4.9 from 800 reviews.
- What features does each app list that the other doesn’t?
- Glow lists 17 the others don’t mention, such as Affiliate programs, Campaigns, Checkout discounts, Coupons. CWILL Loyalty & Referrals lists 4 the others don’t mention, such as Events, Exclusive access, Game programs, Services. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.