GiftNudge: Gift Reminder vs Happy Birthday Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 14, 2026.
The short answer
- Happy Birthday Marketing is detected on 75× as many Shopify stores as GiftNudge: 75 vs 1 as of Nov 14, 2026.
- On the Shopify App Store: GiftNudge 5.0 from 1 reviews and Happy Birthday Marketing 4.4 from 27 reviews.
- Only Happy Birthday Marketing lists a free plan. Paid plans start at $9.99/month for GiftNudge and $9.95/month for Happy Birthday Marketing.
- Happy Birthday Marketing lists 9 features GiftNudge’s listing doesn’t mention, including Automations, Campaigns, Checkout discounts.
Head to head
- United States
- United States
- France
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Capture on storefront, checkout, pages
- · Reminder emails before every saved date
- · Revenue reporting and a monthly summary
- · Unique discount code with each reminder
- · Up to 250 active gift reminders
Growth
- · Everything in Starter
- · Up to 2,500 active gift reminders
Scale
- · Everything in Growth
- · Priority support
- · Unlimited active gift reminders
Free
- · 50 customers
Unlimited
- · Unlimited customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGiftNudge turns the dates your customers shop for into gift reminders. They save a friend's birthday or a custom occasion and hear from you days ahead (10 and 7 by default), while there's still time to order and ship. Birthday and anniversary reminders come from your store name, with an optional one-time discount code. Dates are saved from your storefront, thank-you page or customer account, guests included.
Improve customer engagement and loyalty by offering exclusive promotion emails on your customer's birthday! This is a great way to reactivate relations with customers that haven't been active in a while! No need to wait around for support to install code on your Shopify theme. Get up and running in 10 minutes or less
- Send gift reminders 10 and 7 days ahead, in time to order and ship
- Capture dates at checkout and on your storefront, guests included
- Birthdays, anniversaries, graduations, and custom occasion types you add
- Attach a unique, single-use discount code to reminders, per occasion type
- Customize birthday discount email copy, colors, logo image, etc
- Birthday signup on thank you page (order status page) shown after order is made
- Birthday signup landing page you can link to on your website + emails
- Post purchase page birthday signup to improve conversion even more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GiftNudge |  Happy Birthday Marketing |
|---|---|---|
| Detected stores | 1 | 75(ahead) |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States | United States, France, Germany |
Reviews
| Measure | GiftNudge | Happy Birthday Marketing |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.4 ★ |
| App Store reviews | 1 | 27(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GiftNudge | Happy Birthday Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month | $9.95/month(ahead) |
| Longest free trial | 28 days | 30 days |
| Plans listed | 3 | 2 |
Listing
| Measure | GiftNudge | Happy Birthday Marketing |
|---|---|---|
| Shopify category rank | #45 | #292 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 28, 2026 | Jul 11, 2022 |
| Languages | 1 | 1 |
| Developer | LewyApps | Northern Apps |
FAQ
GiftNudge and Happy Birthday Marketing: common questions
- Which is more popular, GiftNudge or Happy Birthday Marketing?
- Happy Birthday Marketing is detected on 75× as many Shopify stores as GiftNudge: 75 vs 1 as of Nov 14, 2026.
- Is GiftNudge or Happy Birthday Marketing cheaper?
- Only Happy Birthday Marketing lists a free plan. Paid plans start at $9.99/month for GiftNudge and $9.95/month for Happy Birthday Marketing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, GiftNudge or Happy Birthday Marketing?
- On the Shopify App Store: GiftNudge 5.0 from 1 reviews and Happy Birthday Marketing 4.4 from 27 reviews.
- What features does each app list that the other doesn’t?
- GiftNudge lists 2 the others don’t mention, such as Automations, Promotions. Happy Birthday Marketing lists 9 the others don’t mention, such as Automations, Campaigns, Checkout discounts, Discount codes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 14, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 14, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.