Giftlist ‑ Birthday Reminders vs WL ‑ Wishlist
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 2, 2026 for Giftlist, Oct 13, 2026 for WL.
The short answer
- WL lists 8 features Giftlist’s listing doesn’t mention, including Custom branding, Guest wishlist, In-store registry.
Head to head
Starter
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Growth
- · 20,000 saved items
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
Unlimited
- · Customer wishlist analytics
- · Customizable button to match your theme
- · Price-drop & back-in-stock emails
- · Unlimited saved items
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNew and improved shareable wishlist = Giftlist. Automatically tracks who signed up for reminders, and brings them back to your store exactly when they need to buy a gift. Customers save products they love, then share what they want for their birthday. Friends and family sign up for reminders. When birthdays arrive, buyers already know what to get—and where to get it. Your store!
Shoppers often find products they want but aren't ready to buy. This app gives your store a wishlist so customers can save those products and return to purchase them later. Both logged-in customers and guests can build a wishlist from product pages, collection pages, and search results.
- ~ Save button -> saves product into wishlist
- ~ View button -> navigate to wishlist page
- ~ Share button -> generate link to send to friends
- ~ Wishlist page -> see all saved products
- Save products to a wishlist from product pages, collection cards, or search
- Send price drop emails when a saved product becomes cheaper
- Send back-in-stock emails when a saved product is available again
- Send reminder emails that bring shoppers back to products they saved
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Giftlist |  WL |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Giftlist | WL |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Giftlist and WL: common questions
- What features does each app list that the other doesn’t?
- Giftlist lists 4 the others don’t mention, such as Favorites, Gift registry, Share links, Social sharing. WL lists 8 the others don’t mention, such as Custom branding, Guest wishlist, In-store registry, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 2, 2026 for Giftlist, Oct 13, 2026 for WL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 2, 2026 for Giftlist, Oct 13, 2026 for WL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.