Giftlist ‑ Birthday Reminders vs Magic Wishlist & Emails
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 2, 2026 for Giftlist, Nov 9, 2026 for Magic Wishlist & Emails.
The short answer
- Magic Wishlist & Emails lists 10 features Giftlist’s listing doesn’t mention, including Add to cart, Custom branding, Dashboard.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNew and improved shareable wishlist = Giftlist. Automatically tracks who signed up for reminders, and brings them back to your store exactly when they need to buy a gift. Customers save products they love, then share what they want for their birthday. Friends and family sign up for reminders. When birthdays arrive, buyers already know what to get—and where to get it. Your store!
Give shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
- ~ Save button -> saves product into wishlist
- ~ View button -> navigate to wishlist page
- ~ Share button -> generate link to send to friends
- ~ Wishlist page -> see all saved products
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Giftlist |  Magic Wishlist & Emails |
|---|---|---|
| Detected stores | Not published | 205 |
| Net store change, 28 days | 0 | +9 |
| Stores added, 28 days | Not enough data | 10 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | Giftlist | Magic Wishlist & Emails |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 57 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Giftlist | Magic Wishlist & Emails |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 1 |
Listing
| Measure | Giftlist | Magic Wishlist & Emails |
|---|---|---|
| Shopify category rank | #148 | #5(ahead) |
| Shopify App Charts | Not on this week’s charts | #21 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Jul 1, 2026 | Jan 6, 2026 |
| Languages | 1 | 5 |
| Developer | Intrinsic | Magic Apps |
FAQ
Giftlist and Magic Wishlist & Emails: common questions
- What features does each app list that the other doesn’t?
- Giftlist lists 2 the others don’t mention, such as Custom layouts, Gift registry. Magic Wishlist & Emails lists 10 the others don’t mention, such as Add to cart, Custom branding, Dashboard, Email sharing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 2, 2026 for Giftlist, Nov 9, 2026 for Magic Wishlist & Emails; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 2, 2026 for Giftlist, Nov 9, 2026 for Magic Wishlist & Emails. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.