GiftExpress Notify vs Wrapped: Gift Wrap & Messages
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for GiftExpress Notify, Nov 9, 2026 for Wrapped.
The short answer
- Only Wrapped lists a free plan.
- Wrapped lists 27 features GiftExpress Notify’s listing doesn’t mention, including Auto-tagging, Bundles, Cart drawer.
Head to head
The simplest way to offer gift wrap options to your customers.
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All features included
- · Cart page and cart drawer gift blocks
- · For Shopify Partner development stores
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
- · Only for Shopify Basic stores
Access 1x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For stores up to $10k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Access 5x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For brands up to $50k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Access 10x
- · All features included
- · Cart page and cart drawer gift blocks
- · Discounts and Pricing Modes
- · For brands up to $100k/mo in gift sales
- · Offer free or paid gift option upsells
- · Offer gift messages and gift notes
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureIntroducing GiftExpress Notify, the ultimate Shopify app designed to elevate your customer gifting experience! with GiftExpress Notify, your store customers can now seamlessly send personalized messages to the recipients of their chosen gift products via email.
Enable gift wraps, gift messages, and personalized gift options across your store. Customers add gift features on product pages, in cart, or at checkout for a complete gifting experience. Includes customizable Gift Blocks for: gift wrapping, gift notes, personalized messages, and gift boxes. Perfect for birthdays, holidays, special occasions, Black Friday, and Cyber Monday.
- Customizable Templates: Personalize email messages with unique templates.
- Dynamic Message Integration: Seamlessly include personalized content in emails.
- Email SMTP Configuration: Utilize your Email settings for email notifications.
- Enhanced Engagement: Foster deeper connections between senders and recipients.
- Checkout Extensions (PLUS) - offer gift options in Checkout
- Cart line widget - offer gift wrapping to each item in the cart
- Product page widget (PDP) - offer gift wrap & gift message before adding to cart
- Cart page widget - offer gift options and gift message on the entire order
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GiftExpress Notify |  Wrapped |
|---|---|---|
| Detected stores | Not published | 1,779 |
| Net store change, 28 days | 0 | +25 |
| Stores added, 28 days | Not enough data | 62 |
| Big-brand share | Not enough data | 18% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | GiftExpress Notify | Wrapped |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 136 |
| New reviews, 28 days | Not enough data | 5 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GiftExpress Notify | Wrapped |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $19/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 4 |
Listing
| Measure | GiftExpress Notify | Wrapped |
|---|---|---|
| Shopify category rank | #53 | #2 |
| Shopify App Charts | Not on this week’s charts | #1 in Gift wrap and messages |
| Built for Shopify | No | Yes |
| Launched | Apr 1, 2024 | Aug 31, 2021 |
| Languages | 1 | 9 |
| Developer | Konark Websolution | Alacart Apps |
FAQ
GiftExpress Notify and Wrapped: common questions
- Is GiftExpress Notify or Wrapped cheaper?
- Only Wrapped lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Wrapped lists 27 the others don’t mention, such as Auto-tagging, Bundles, Cart drawer, Cart upsell. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for GiftExpress Notify, Nov 9, 2026 for Wrapped; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for GiftExpress Notify, Nov 9, 2026 for Wrapped. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.