Gifted: Gift Messages vs Pico Gift Wrap & Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Gifted, Oct 13, 2026 for Pico Gift Wrap & Options.
The short answer
- Only Pico Gift Wrap & Options lists a free plan. Paid plans start at $4.99/month for Gifted and $7.99/month for Pico Gift Wrap & Options.
- Pico Gift Wrap & Options lists 6 features Gifted’s listing doesn’t mention, including Auto-tagging, Custom design, Gift boxes.
Head to head
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Plan
- · Automatically Tags Gift Orders
- · Gift Message Automation
- · Gift This Item Button
Premium Plan
- · Customer Address Sync
- · Customizable Emails
- · Customizable Gift Button
- · Everything in Free Plan +
- · Gift Wrap Options
Basic
- · Basic analytics (last 7 days)
- · Basic customization
- · Gift message support
- · Gift wrap widget
- · Up to 5 orders/month
Plus
- · Advanced customization available
- · Color presets & themes
- · Complete analytics history
- · Custom styling options
- · Priority support
- · Up to 50 orders/month
Premium
- · Advanced widget customization
- · Color presets & themes
- · Complete analytics history
- · Custom styling options
- · Priority support
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Gifted, customers can easily send personalized, digital gift messages for any occasion. With the Gifted widget, customer can easily enter in their gift message, select the timing for the delivery, and their digital gift will be automatically sent to the recipient, saving you from handwriting each one. Our widget is completely customizable to your brand.
Enable premium gift wrapping and personalized messages with Pico Gift Wrap & Options. Customers add gift messages (To/From fields) at checkout using any product as gift wrap. Fully customizable design matches your brand. Auto-placement supports Online Store 2.0 and vintage themes. Drive customer loyalty and upsell opportunities.
- Capture more gift sales with our gifting widget and popup
- Send branded, timely gift emails customized to your store
- Gain new customers by redirecting gift recipients to your site
- Better understand your customers by analyzing your gift sales and data
- Gift wrap with personalized messages on any order
- Auto/custom-places widget on product pages, cart drawer, and cart page
- Fully customizable widget design to match your store branding
- Works on both Online Store 2.0 and vintage legacy themes
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Gifted |  Pico Gift Wrap & Options |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Baby & Toddler | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | Gifted | Pico Gift Wrap & Options |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 14 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Gifted | Pico Gift Wrap & Options |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $7.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Gifted | Pico Gift Wrap & Options |
|---|---|---|
| Shopify category rank | #30 | #70 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 9, 2020 | May 7, 2026 |
| Languages | 1 | 1 |
| Developer | Gifted | Softpico |
FAQ
Gifted and Pico Gift Wrap & Options: common questions
- Is Gifted or Pico Gift Wrap & Options cheaper?
- Only Pico Gift Wrap & Options lists a free plan. Paid plans start at $4.99/month for Gifted and $7.99/month for Pico Gift Wrap & Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Gifted lists 2 the others don’t mention, such as Delivery date, Email notifications. Pico Gift Wrap & Options lists 6 the others don’t mention, such as Auto-tagging, Custom design, Gift boxes, Gift cards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Gifted, Oct 13, 2026 for Pico Gift Wrap & Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Gifted, Oct 13, 2026 for Pico Gift Wrap & Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.