Gifted: Gift Messages vs Normalize Gift Wrap & Message
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Normalize Gift Wrap & Message is detected on 117× as many Shopify stores as Gifted: 117 vs 1 as of Nov 8, 2026.
- On the Shopify App Store: Gifted 5.0 from 14 reviews and Normalize Gift Wrap & Message 4.8 from 12 reviews.
- Only Normalize Gift Wrap & Message lists a free plan. Paid plans start at $4.99/month for Gifted and $7/month for Normalize Gift Wrap & Message.
- Gifted lists 4 features Normalize Gift Wrap & Message’s listing doesn’t mention, including Delivery date, Email notifications, Greeting cards.
Head to head
- United States
- United States
- France
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Plan
- · Automatically Tags Gift Orders
- · Gift Message Automation
- · Gift This Item Button
Premium Plan
- · Customer Address Sync
- · Customizable Emails
- · Customizable Gift Button
- · Everything in Free Plan +
- · Gift Wrap Options
Free
- · Basic customization
- · Cart extension
- · Live support
- · Product page gift wrap
- · Up to 20 paid gift orders a month
Starter
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 300 paid gift orders a month
Grow
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 1,000 paid gift orders a month
Unlimited
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Unlimited paid gift orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Gifted, customers can easily send personalized, digital gift messages for any occasion. With the Gifted widget, customer can easily enter in their gift message, select the timing for the delivery, and their digital gift will be automatically sent to the recipient, saving you from handwriting each one. Our widget is completely customizable to your brand.
Offer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience.
- Capture more gift sales with our gifting widget and popup
- Send branded, timely gift emails customized to your store
- Gain new customers by redirecting gift recipients to your site
- Better understand your customers by analyzing your gift sales and data
- Add gift wrapping, gift message and option
- Show the gift options in the checkout page, drawer & in product pages
- Show the gift options for specific products only or for all of your products
- Exclude gift option for selected products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Gifted |  Normalize Gift Wrap & Message |
|---|---|---|
| Detected stores | 1 | 117(ahead) |
| Net store change, 28 days | 0 | +3 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Baby & Toddler | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States | United States, France, United Kingdom |
Reviews
| Measure | Gifted | Normalize Gift Wrap & Message |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.8 ★ |
| App Store reviews | 14(ahead) | 12 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Gifted | Normalize Gift Wrap & Message |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $7/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Gifted | Normalize Gift Wrap & Message |
|---|---|---|
| Shopify category rank | #30 | #9 |
| Shopify App Charts | Not on this week’s charts | #5 in Gift wrap and messages |
| Built for Shopify | No | Yes |
| Launched | Dec 9, 2020 | Mar 28, 2025 |
| Languages | 1 | 1 |
| Developer | Gifted | Normalize |
FAQ
Gifted and Normalize Gift Wrap & Message: common questions
- Which is more popular, Gifted or Normalize Gift Wrap & Message?
- Normalize Gift Wrap & Message is detected on 117× as many Shopify stores as Gifted: 117 vs 1 as of Nov 8, 2026.
- Is Gifted or Normalize Gift Wrap & Message cheaper?
- Only Normalize Gift Wrap & Message lists a free plan. Paid plans start at $4.99/month for Gifted and $7/month for Normalize Gift Wrap & Message. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Gifted or Normalize Gift Wrap & Message?
- On the Shopify App Store: Gifted 5.0 from 14 reviews and Normalize Gift Wrap & Message 4.8 from 12 reviews.
- What features does each app list that the other doesn’t?
- Gifted lists 4 the others don’t mention, such as Delivery date, Email notifications, Greeting cards, Notes. Normalize Gift Wrap & Message lists 4 the others don’t mention, such as Auto-tagging, Custom design, Gift boxes, Gift widget. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.