Gifted: Gift Messages vs HBN: Gift Wrap
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Gifted, Oct 29, 2026 for HBN.
The short answer
- Only HBN lists a free plan. Paid plans start at $4.99/month for Gifted and $5.99/month for HBN.
- HBN lists 5 features Gifted’s listing doesn’t mention, including Custom design, Gift boxes, Gift widget.
Head to head
Gift Button, Gift Messages, & Customer Analytics
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic Plan
- · Automatically Tags Gift Orders
- · Gift Message Automation
- · Gift This Item Button
Premium Plan
- · Customer Address Sync
- · Customizable Emails
- · Customizable Gift Button
- · Everything in Free Plan +
- · Gift Wrap Options
Free Plan
- · Free Or Per-Item Price
- · Gift Message
- · Native Cart And Checkout Lines
- · One Gift Wrap Option
- · One Product App Block
- · Product-Level Choice
Pro Plan
- · All Eligible Choices
- · Faster Option Management
- · Markets And Scheduling
- · Multilingual Storefront
- · Multiple Packaging Choices
- · Per-Item Allocation
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Gifted, customers can easily send personalized, digital gift messages for any occasion. With the Gifted widget, customer can easily enter in their gift message, select the timing for the delivery, and their digital gift will be automatically sent to the recipient, saving you from handwriting each one. Our widget is completely customizable to your brand.
HBN: Gift Wrap lets shoppers choose merchant-configured wrapping and packaging on product pages. Add images and descriptions, collect a personal message with each selection, and let shoppers choose how many items to wrap. Selected wrapping becomes an associated cart line, so pricing, inventory, checkout, and order details stay connected.
- Capture more gift sales with our gifting widget and popup
- Send branded, timely gift emails customized to your store
- Gain new customers by redirecting gift recipients to your site
- Better understand your customers by analyzing your gift sales and data
- Display gift wrap choices on selected product pages
- Collect gift messages and wrapping quantities with each selection
- Track packaging inventory and carry selections into order details
- Target choices by product, collection, tag, Market, language, or schedule
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Gifted |  HBN |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Baby & Toddler | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | Gifted | HBN |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 14 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Gifted and HBN: common questions
- Is Gifted or HBN cheaper?
- Only HBN lists a free plan. Paid plans start at $4.99/month for Gifted and $5.99/month for HBN. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Gifted lists 4 the others don’t mention, such as Delivery date, Email notifications, Greeting cards, Notes. HBN lists 5 the others don’t mention, such as Custom design, Gift boxes, Gift widget, Multi-language. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Gifted, Oct 29, 2026 for HBN; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Gifted, Oct 29, 2026 for HBN. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.