Gift Wrap Plus vs Pico Gift Wrap & Options

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 30, 2026 for Gift Wrap Plus, Oct 13, 2026 for Pico Gift Wrap & Options.

The short answer

  • Both list a free plan. Paid plans start at $3.99/month for Gift Wrap Plus and $7.99/month for Pico Gift Wrap & Options.
  • Pico Gift Wrap & Options lists 3 features Gift Wrap Plus’s listing doesn’t mention, including Auto-tagging, Custom design, Greeting cards.

Head to head

App Store reviews

Gift Wrap Plus: 69
Pico Gift Wrap & Options: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Create beautiful gift wrap for your store.

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Categories
  • Gift wrap and messages
  • Gift wrap and messages
Languages
  • English
  • English
Launched
Dec 6, 2016
May 7, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510JunOctDecMaySepJunNovGift Wrap Plus: 2 reviews in June 2021Gift Wrap Plus: 1 reviews in July 2021Gift Wrap Plus: 1 reviews in October 2021Gift Wrap Plus: 7 reviews in November 2021Gift Wrap Plus: 2 reviews in December 2021Gift Wrap Plus: 2 reviews in January 2022Gift Wrap Plus: 1 reviews in May 2022Gift Wrap Plus: 1 reviews in July 2022Gift Wrap Plus: 1 reviews in September 2022Gift Wrap Plus: 1 reviews in December 2022Gift Wrap Plus: 1 reviews in June 2025Gift Wrap Plus: 1 reviews in November 2025
Gift Wrap PlusPico Gift Wrap & OptionsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $19.99/month
From $0 to $14.99/month
Plans
SmallFree
  • · 1 Gift Product
  • · Free Support
  • · Only for All Store Option
  • · Up to 5 Gift Orders
Medium$3.99/month
  • · For All Store Option
  • · Free Support
  • · Product Based Gift-Wrap
  • · Product-Based Gift Notes
  • · Unlimited Gift Products
  • · Up to 20 Gift Orders
Large$8.99/month
  • · All Medium plan features
  • · Detailed Gift Order Reports
  • · Up to 70 Gift Orders
X-Large$19.99/month
  • · All Large plan features
  • · Collection Based Gift-Wrap
  • · Up to 150 Gift Orders
BasicFree
  • · Basic analytics (last 7 days)
  • · Basic customization
  • · Gift message support
  • · Gift wrap widget
  • · Up to 5 orders/month
Plus$7.99/month
7-day free trial
  • · Advanced customization available
  • · Color presets & themes
  • · Complete analytics history
  • · Custom styling options
  • · Priority support
  • · Up to 50 orders/month
Premium$14.99/month
7-day free trial
  • · Advanced widget customization
  • · Color presets & themes
  • · Complete analytics history
  • · Custom styling options
  • · Priority support
  • · Unlimited orders
Coverage
7 of 10 features70%
10 of 10 features100%
Unique strengths
—
  • Auto-tagging
  • Custom design
  • Greeting cards
Gift wrap and messages
70%7/10
100%10/10
Customization
33%1/3
100%3/3
Gift options
86%6/7
100%7/7
073onlybothonly
Gift Wrap PlusPico Gift Wrap & Options10 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

By default Shopify doesn't come with a gift wrap feature, customers who want to gift wrap their products can now use our app with many extra features to customize it at the same time. It automatically adds the gift wrap feature to your stores allowing you to create different price ranges for different gift wrap products. You can add a gift wrap on a product level.

Enable premium gift wrapping and personalized messages with Pico Gift Wrap & Options. Customers add gift messages (To/From fields) at checkout using any product as gift wrap. Fully customizable design matches your brand. Auto-placement supports Online Store 2.0 and vintage themes. Drive customer loyalty and upsell opportunities.

Key points
  • Create Gift Wrap for choice of Collections Only
  • Easy to install Gift Wrap Plus, no code knowledge required.
  • See Stats of your best performing gift wraps and other activities.
  • Create Gift Wrap for All Store Products
  • Gift wrap with personalized messages on any order
  • Auto/custom-places widget on product pages, cart drawer, and cart page
  • Fully customizable widget design to match your store branding
  • Works on both Online Store 2.0 and vintage legacy themes
Screenshots
Gift wrap stats
Gift wrap rulesGift wrap statsGift wrap product page
Pico gift wrap widget on product page
Pico gift wrap widget on cart drawerShopify app for Gift wrap & options with messages, from softpicoPico gift wrap app installation

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureGift Wrap PlusPico Gift Wrap & Options
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureGift Wrap PlusPico Gift Wrap & Options
App Store rating4.9 ★Not published
App Store reviews69Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureGift Wrap PlusPico Gift Wrap & Options
Free planYesYes
Lowest paid monthly plan$3.99/month(ahead)$7.99/month
Longest free trialNot listed7 days
Plans listed43

Listing

MeasureGift Wrap PlusPico Gift Wrap & Options
Shopify category rank#22(ahead)in Gift wrap and messages#70in Gift wrap and messages
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedDec 6, 2016May 7, 2026
Languages1English1English
DeveloperNulls.NetSoftpico

FAQ

Gift Wrap Plus and Pico Gift Wrap & Options: common questions

Is Gift Wrap Plus or Pico Gift Wrap & Options cheaper?
Both list a free plan. Paid plans start at $3.99/month for Gift Wrap Plus and $7.99/month for Pico Gift Wrap & Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Pico Gift Wrap & Options lists 3 the others don’t mention, such as Auto-tagging, Custom design, Greeting cards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 30, 2026 for Gift Wrap Plus, Oct 13, 2026 for Pico Gift Wrap & Options; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 30, 2026 for Gift Wrap Plus, Oct 13, 2026 for Pico Gift Wrap & Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.