Gift Wrap Plus vs Normalize Gift Wrap & Message
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 30, 2026 for Gift Wrap Plus, Nov 9, 2026 for Normalize Gift Wrap & Message.
The short answer
- On the Shopify App Store: Gift Wrap Plus 4.9 from 69 reviews and Normalize Gift Wrap & Message 4.8 from 12 reviews.
- Both list a free plan. Paid plans start at $3.99/month for Gift Wrap Plus and $7/month for Normalize Gift Wrap & Message.
- Gift Wrap Plus lists 3 features Normalize Gift Wrap & Message’s listing doesn’t mention, including Gift cards, Gift receipts, Notes.
Head to head
- United States
- France
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Small
- · 1 Gift Product
- · Free Support
- · Only for All Store Option
- · Up to 5 Gift Orders
Medium
- · For All Store Option
- · Free Support
- · Product Based Gift-Wrap
- · Product-Based Gift Notes
- · Unlimited Gift Products
- · Up to 20 Gift Orders
Large
- · All Medium plan features
- · Detailed Gift Order Reports
- · Up to 70 Gift Orders
X-Large
- · All Large plan features
- · Collection Based Gift-Wrap
- · Up to 150 Gift Orders
Free
- · Basic customization
- · Cart extension
- · Live support
- · Product page gift wrap
- · Up to 20 paid gift orders a month
Starter
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 300 paid gift orders a month
Grow
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 1,000 paid gift orders a month
Unlimited
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Unlimited paid gift orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBy default Shopify doesn't come with a gift wrap feature, customers who want to gift wrap their products can now use our app with many extra features to customize it at the same time. It automatically adds the gift wrap feature to your stores allowing you to create different price ranges for different gift wrap products. You can add a gift wrap on a product level.
Offer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience.
- Create Gift Wrap for choice of Collections Only
- Easy to install Gift Wrap Plus, no code knowledge required.
- See Stats of your best performing gift wraps and other activities.
- Create Gift Wrap for All Store Products
- Add gift wrapping, gift message and option
- Show the gift options in the checkout page, drawer & in product pages
- Show the gift options for specific products only or for all of your products
- Exclude gift option for selected products
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Gift Wrap Plus |  Normalize Gift Wrap & Message |
|---|---|---|
| Detected stores | Not published | 118 |
| Net store change, 28 days | 0 | +3 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, France, United Kingdom |
Reviews
| Measure | Gift Wrap Plus | Normalize Gift Wrap & Message |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.8 ★ |
| App Store reviews | 69(ahead) | 12 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Gift Wrap Plus | Normalize Gift Wrap & Message |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $3.99/month(ahead) | $7/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Gift Wrap Plus | Normalize Gift Wrap & Message |
|---|---|---|
| Shopify category rank | #22 | #9(ahead) |
| Shopify App Charts | Not on this week’s charts | #5 in Gift wrap and messages |
| Built for Shopify | No | Yes |
| Launched | Dec 6, 2016 | Mar 28, 2025 |
| Languages | 1 | 1 |
| Developer | Nulls.Net | Normalize |
FAQ
Gift Wrap Plus and Normalize Gift Wrap & Message: common questions
- Is Gift Wrap Plus or Normalize Gift Wrap & Message cheaper?
- Both list a free plan. Paid plans start at $3.99/month for Gift Wrap Plus and $7/month for Normalize Gift Wrap & Message. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Gift Wrap Plus or Normalize Gift Wrap & Message?
- On the Shopify App Store: Gift Wrap Plus 4.9 from 69 reviews and Normalize Gift Wrap & Message 4.8 from 12 reviews.
- What features does each app list that the other doesn’t?
- Gift Wrap Plus lists 3 the others don’t mention, such as Gift cards, Gift receipts, Notes. Normalize Gift Wrap & Message lists 2 the others don’t mention, such as Auto-tagging, Custom design. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 30, 2026 for Gift Wrap Plus, Nov 9, 2026 for Normalize Gift Wrap & Message; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 30, 2026 for Gift Wrap Plus, Nov 9, 2026 for Normalize Gift Wrap & Message. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.