Gift Registry vs Smart Wishlist

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Gift Registry, Nov 7, 2026 for Smart Wishlist.

The short answer

  • Paid plans start at $14.99/month for Gift Registry and $4.99/month for Smart Wishlist.
  • Gift Registry lists 2 features Smart Wishlist’s listing doesn’t mention, including Multiple lists, Purchase alerts.

Head to head

App Store reviews

Gift Registry: —
Smart Wishlist: 80
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

The Fastest Wishlist App

Categories
  • Wishlists
  • Wishlists
Languages
  • English
  • English
Launched
May 5, 2026
May 4, 2016
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011MarMarNovJanDecJulAugSmart Wishlist: 1 reviews in March 2022Smart Wishlist: 1 reviews in May 2022Smart Wishlist: 1 reviews in March 2023Smart Wishlist: 1 reviews in April 2023Smart Wishlist: 1 reviews in November 2023Smart Wishlist: 1 reviews in December 2023Smart Wishlist: 1 reviews in January 2024Smart Wishlist: 1 reviews in June 2024Smart Wishlist: 1 reviews in December 2024Smart Wishlist: 1 reviews in January 2025Smart Wishlist: 1 reviews in July 2025Smart Wishlist: 1 reviews in August 2025
Gift RegistrySmart WishlistCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$14.99/month
$4.99/month
Plans
Pro$14.99/month
14-day free trial
  • · All future features included
  • · Priority support
  • · Real-time purchase tracking
  • · Unlimited gift registries
Standard$4.99/month
60-day free trial
Coverage
17 of 18 features94%
16 of 18 features89%
Unique strengths
  • Multiple lists
  • Purchase alerts
  • Custom icons
Wishlists
94%17/18
89%16/18
Customization
75%3/4
75%3/4
List management
100%6/6
83%5/6
List types
100%8/8
100%8/8
2151onlybothonly
Gift RegistrySmart Wishlist18 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Sendgrid
  • Sharethis
How it sells itself

Gift Registry Manager lets your customers create wishlists for weddings, baby showers, graduation and any other event. Customers share a unique link with friends and family, who can purchase directly from your store. Merchants get a clean dashboard to manage all registries, set active or inactive status, and upload custom event banners.

Smart Wishlist is the next generation wishlist for Shopify stores which enables customers to create wishlists in one-click, even without login. It is simple, fast, reliable and flexible to variety of requirements. It is super-easy to setup with no coding required. It gives you the features customers love (one-click saving, shareable lists) without the tech headaches. It can turn window shoppers into loyal customers.

Key points
  • Create and share gift registries with a unique public link for any event type
  • Real-time purchase tracking, registry counts update automatically on every order
  • Merchant dashboard to manage all registries, toggle status, and upload banners
  • Add to Cart and Buy Now buttons directly on the registry storefront page
  • Wishlist button on product, collection, search result and cart pages
  • Both Guests & logged-in users can quickly create and share wishlists
  • Unlimited wishlists across all stores. No strings attached
  • Javascript and REST APIs to meet advanced requirements
Screenshots
Filled registry page
Filled giftsGenerated registry pageRegistry app
Smart Wishlist button on collection pages
Smart WishlistWishlist Usage Report generated by AppWishlist button on collection page on Mobile Devices

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureGift RegistrySmart Wishlist
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureGift RegistrySmart Wishlist
App Store ratingNot published4.3 ★
App Store reviewsNot published80
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureGift RegistrySmart Wishlist
Free planNot listedNot listed
Lowest paid monthly plan$14.99/month$4.99/month(ahead)
Longest free trial14 days60 days
Plans listed11

Listing

MeasureGift RegistrySmart Wishlist
Shopify category rankNot enough data#78in Wishlists
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 5, 2026May 4, 2016
Languages1English1English
DevelopershopdevifyWebmarked

FAQ

Gift Registry and Smart Wishlist: common questions

Is Gift Registry or Smart Wishlist cheaper?
Paid plans start at $14.99/month for Gift Registry and $4.99/month for Smart Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Gift Registry lists 2 the others don’t mention, such as Multiple lists, Purchase alerts. Smart Wishlist lists 1 the others don’t mention, such as Custom icons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Gift Registry, Nov 7, 2026 for Smart Wishlist; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Gift Registry, Nov 7, 2026 for Smart Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.