Ghost | AI Product Bundles vs Midnight Bundle Builder Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Ghost, Oct 13, 2026 for Midnight Bundle Builder Upsell.
The short answer
- On the Shopify App Store: Ghost 5.0 from 16 reviews and Midnight Bundle Builder Upsell 5.0 from 1 reviews.
- Only Midnight Bundle Builder Upsell lists a free plan. Paid plans start at $9/month for Ghost and $9.99/month for Midnight Bundle Builder Upsell.
- Ghost lists 7 features Midnight Bundle Builder Upsell’s listing doesn’t mention, including BOGO, Cross-sell bundles, Flat discounts.
Head to head
- Australia
- Germany
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 24/7 Support
- · A/B Testing
- · Bundle Analytics
- · Product Bundles
- · Quantity Breaks
- · Rich Customization Options
Basic
- · 24/7 Support
- · A/B Testing
- · Bundle Analytics
- · Product Bundles
- · Quantity Breaks
- · Rich Customization Options
Premium
- · 24/7 Support
- · A/B Testing
- · Bundle Analytics
- · Product Bundles
- · Quantity Breaks
- · Rich Customization Options
Free
- · 1 Front-End Bundle Builder
- · 3 Active Bundles
- · Automatic Inventory Sync
- · Full Analytics dashboard
- · Optional add-ons pools
- · Up to 3 bundle discounts
Pro
- · Automatic bundle discounts
- · Full Analytics dashboard
- · Optional add-ons pools
- · Pre-made production tracking
- · Rule Based Bundle Building
- · Step-based bundle building
Pro Annual
- · Full Analytics dashboard
- · Optional add-ons pools
- · Pre-made production tracking
- · Rule Based Bundle Building
- · Step-based bundle building
- · Unlimited Front-End bundles
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWant an easy way to boost your AOV? Create bundles! Shopify store owners know these boost your AOV, profit margin, and even your conversion rate. Easily customize the bundles to fit your brand with our simple tool. Track the performance of your bundles with our advanced analytics, and even test out with our A/B testing for your bundels.
Create bundles that consolidate separate products/variants into one. Choose between a front-end bundle builder, where customers create their own bundle, or a back-end bundle where a single product is handled internally. Automatically calculate the inventory of a bundle using the component products, or process production runs to create pre-made bundles.
- Bundle Editor: Fully customize your Bundle offer and apply discounts easily.
- Configurator: Customize your product page effortlessly with optimized widgets.
- Offer Bundle Deals, Mix & Match Options, Bulk Discounts, Buy X Get Y.
- AOV Widgets: Payment Icons, Custom Buy Button, Testimonials, Trust Badges.
- Create DIY style bundle builders to allow customers to build their own bundles.
- Automatically calculate the inventory of a bundled product using components.
- Run production runs which allocate components into pre-made bundle stock.
- Create custom bundle discounts that are automatically applied to the cart.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ghost |  Midnight Bundle Builder Upsell |
|---|---|---|
| Detected stores | 12 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Arts & Entertainment | Not published |
| Top store countries | Australia, Germany, United States | Not published |
Reviews
| Measure | Ghost | Midnight Bundle Builder Upsell |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 16(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Ghost | Midnight Bundle Builder Upsell |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month(ahead) | $9.99/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 3 |
Listing
| Measure | Ghost | Midnight Bundle Builder Upsell |
|---|---|---|
| Shopify category rank | #168(ahead) | #356 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 10, 2025 | May 25, 2026 |
| Languages | 3 | 1 |
| Developer | GhostLabs | Midnight Apps |
FAQ
Ghost and Midnight Bundle Builder Upsell: common questions
- Is Ghost or Midnight Bundle Builder Upsell cheaper?
- Only Midnight Bundle Builder Upsell lists a free plan. Paid plans start at $9/month for Ghost and $9.99/month for Midnight Bundle Builder Upsell. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Ghost or Midnight Bundle Builder Upsell?
- On the Shopify App Store: Ghost 5.0 from 16 reviews and Midnight Bundle Builder Upsell 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Ghost lists 7 the others don’t mention, such as BOGO, Cross-sell bundles, Flat discounts, Quantity breaks. Midnight Bundle Builder Upsell lists 5 the others don’t mention, such as Digital products, Gift boxes, Physical products, Wholesale bundles. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Ghost, Oct 13, 2026 for Midnight Bundle Builder Upsell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Ghost, Oct 13, 2026 for Midnight Bundle Builder Upsell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.