Ghost Variants vs Show variants ‑ Variantify
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Ghost Variants, Nov 9, 2026 for Show variants.
The short answer
- Only Ghost Variants lists a free plan. Paid plans start at $5/month for Ghost Variants and $9.99/month for Show variants.
- Ghost Variants lists 4 features Show variants’s listing doesn’t mention, including Custom CSS, Dropdowns, Swatches.
Head to head
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · Limited to 1 product group
- · Up to 3 products in a group
Pro
- · Unlimited products per group
- · Unlimited variant groups
Pro Plan
- · Collections, homepage and search pages
- · For non-Plus stores
- · Free on development stores
- · Hide specific or sold-out variants
- · Reorder or shuffle variants, set titles
- · Show variants as separate products
Advanced Plan
- · All Pro Plan features
- · For non-Plus stores
- · Free on development stores
- · Unlimited collections
Plus Plan
- · All Pro Plan features
- · For Shopify Plus stores
- · Free on development stores
- · Unlimited collections
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGhost Variants displays separate products as if they were variants of each other. Customers see a variant selector, but each option links to its own product page. This enables you to use separate products that show up in collections, but make them look like variants on the product page. Setup is easy. Create a product group, choose your style, and add the widget to your theme. No coding needed.
Show every color, size, material or style as a separate product card in collections, search results and homepage sections. Variantify changes only how variants appear on your storefront. It does not create duplicate Shopify products or require theme code changes. Choose which variants appear in each collection.
- Group related products together while keeping them as separate listings
- Choose from button grid, dropdown menu, or product carousel displays
- Control colors, borders, fonts, spacing, and include or exclude product images
- Add widgets directly through your theme customizer without coding
- Customize how variant titles appear in collections (e.g. “T-Shirt – Blue – M”)
- Create collections that include only the variants you want — selected by SKU.
- Improve the browsing experience and create a faster path to purchase.
- Choose the option you want to split variants by — like color or size
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ghost Variants |  Show variants |
|---|---|---|
| Detected stores | Not published | 230 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 21% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Sporting Goods |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | Ghost Variants | Show variants |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 66 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Ghost Variants | Show variants |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $9.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Ghost Variants | Show variants |
|---|---|---|
| Shopify category rank | Not enough data | #7 |
| Shopify App Charts | Not on this week’s charts | #8 in Collections |
| Built for Shopify | No | No |
| Launched | Apr 30, 2026 | Jul 14, 2025 |
| Languages | 1 | 1 |
| Developer | Matthew Nearents | SMC |
FAQ
Ghost Variants and Show variants: common questions
- Is Ghost Variants or Show variants cheaper?
- Only Ghost Variants lists a free plan. Paid plans start at $5/month for Ghost Variants and $9.99/month for Show variants. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Ghost Variants lists 4 the others don’t mention, such as Custom CSS, Dropdowns, Swatches, Tiered pricing. Show variants lists 2 the others don’t mention, such as Custom pricing, Hide out-of-stock. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Ghost Variants, Nov 9, 2026 for Show variants; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Ghost Variants, Nov 9, 2026 for Show variants. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.