Ghost Variants vs Varia ‑ variants on collection
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Ghost Variants, Oct 13, 2026 for Varia.
The short answer
- Only Ghost Variants lists a free plan. Paid plans start at $5/month for Ghost Variants and $29.99/month for Varia.
- Ghost Variants lists 4 features Varia’s listing doesn’t mention, including Custom CSS, Dropdowns, Swatches.
Head to head
Show variants on collection pages as separate products
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Forever
- · Limited to 1 product group
- · Up to 3 products in a group
Pro
- · Unlimited products per group
- · Unlimited variant groups
Full Access
- · All features included
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGhost Variants displays separate products as if they were variants of each other. Customers see a variant selector, but each option links to its own product page. This enables you to use separate products that show up in collections, but make them look like variants on the product page. Setup is easy. Create a product group, choose your style, and add the widget to your theme. No coding needed.
With our app you can display product variants as separate products on collection pages. Show all variants (style, color, size etc.) of the product directly on a collection page and link them to a single product which contains all product options (variants). Pick which variants you want to show in which collection. If you offer products in many colors, show them all on a product listing.
- Group related products together while keeping them as separate listings
- Choose from button grid, dropdown menu, or product carousel displays
- Control colors, borders, fonts, spacing, and include or exclude product images
- Add widgets directly through your theme customizer without coding
- Show individual product variants on collection pages as separate products.
- Show all variants automatically or assign variants manually to collections.
- Pick variants to show in a collection e.g.: red colors in the red collection.
- Split products by variants on the collections of your choice.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ghost Variants |  Varia |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Ghost Variants | Varia |
|---|---|---|
| App Store rating | Not published | 4.2 ★ |
| App Store reviews | Not published | 38 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Ghost Variants | Varia |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $29.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Ghost Variants | Varia |
|---|---|---|
| Shopify category rank | Not enough data | #219 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 30, 2026 | Apr 1, 2019 |
| Languages | 1 | 1 |
| Developer | Matthew Nearents | Gravity Software |
FAQ
Ghost Variants and Varia: common questions
- Is Ghost Variants or Varia cheaper?
- Only Ghost Variants lists a free plan. Paid plans start at $5/month for Ghost Variants and $29.99/month for Varia. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Ghost Variants lists 4 the others don’t mention, such as Custom CSS, Dropdowns, Swatches, Tiered pricing. Varia lists 3 the others don’t mention, such as Hide out-of-stock, In-stock display, Variant upcharges. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Ghost Variants, Oct 13, 2026 for Varia; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Ghost Variants, Oct 13, 2026 for Varia. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.