gg Variant Images Color Swatch vs Variant Image Wizard + Swatch
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- On the Shopify App Store: gg Variant Images Color Swatch 4.9 from 41 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- Both list a free plan. Paid plans start at $15/month for gg Variant Images Color Swatch and $4.99/month for Variant Image Wizard + Swatch.
- Variant Image Wizard + Swatch lists 7 features gg Variant Images Color Swatch’s listing doesn’t mention, including Dropdowns, Hide out-of-stock, Image zoom.
Head to head
Variant Images, Color Swatch, Image Swatch, Carousel + Zoom
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Configure 1 product
- · Free setup for all themes
- · Image, Video, 3D model support
- · Live chat support
- · Multiple variant options (color + style)
- · Variant image swatches (variant picker)
Unlimited (BFCM)
- · Auto-assign images in one click
- · Bulk-assign variant images
- · Configure unlimited products
- · Free setup for all themes, even custom
- · Image, Video, 3D model support
- · Multiple variant options (color + style)
Free Plan
- · Only Shopify free themes
- · Product image gallery
- · Product options
- · Variant images (up to 5 products)
Starter Plan
- · Everything from the FREE PLAN
- · Only Shopify free themes
- · Variant images (unlimited products)
Pro Plan
- · All themes
- · Everything from the STARTER PLAN
- · Group Products As Swatches
- · Variant images bulk edit
- · Videos & models
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featuregg Variant Image, Color Swatch shows only the variant images that match the selected option. A shopper who picks the red shirt sees red shirt photos in a clean variant gallery. Assign multiple images per variant by drag and drop, or let auto-assign sort color variant images in one click. Add a variant picker with text, image, or color swatches and hide sold-out variants.
With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant.
- Show only selected variant images
- Assign and sort images with ease using native product editor
- Supports color/image swatches
- Friendly, quick support - especially for custom themes
- Variant images: show only the relevant product images for the selected variant
- Customize product options as image and color swatch, buttons and dropdowns
- Add tooltips, titles, subtitles, alerts, etc. to your product options
- Easily link products together with our Group Products as Swatches feature
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  gg Variant Images Color Swatch |  Variant Image Wizard + Swatch |
|---|---|---|
| Detected stores | Not published | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories |
| Top store countries | Not published | United States |
Reviews
| Measure | gg Variant Images Color Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.8 ★ |
| App Store reviews | 41 | 224(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | gg Variant Images Color Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $15/month | $4.99/month(ahead) |
| Longest free trial | 3 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | gg Variant Images Color Swatch | Variant Image Wizard + Swatch |
|---|---|---|
| Shopify category rank | #13(ahead) | #36 |
| Shopify App Charts | #1 on Pricing moves in Image gallery | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 26, 2025 | May 8, 2020 |
| Languages | 1 | 10 |
| Developer | gg Apps | ProductWiz Inc. |
FAQ
gg Variant Images Color Swatch and Variant Image Wizard + Swatch: common questions
- Is gg Variant Images Color Swatch or Variant Image Wizard + Swatch cheaper?
- Both list a free plan. Paid plans start at $15/month for gg Variant Images Color Swatch and $4.99/month for Variant Image Wizard + Swatch. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, gg Variant Images Color Swatch or Variant Image Wizard + Swatch?
- On the Shopify App Store: gg Variant Images Color Swatch 4.9 from 41 reviews and Variant Image Wizard + Swatch 4.8 from 224 reviews.
- What features does each app list that the other doesn’t?
- gg Variant Images Color Swatch lists 6 the others don’t mention, such as Collage, Conditional logic, Custom HTML, Masonry. Variant Image Wizard + Swatch lists 7 the others don’t mention, such as Dropdowns, Hide out-of-stock, Image zoom, Mobile responsive. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.