Genlook Shoppable Videos & UGC vs SwipeUp Shoppable Videos Reels
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of May 21, 2026 for Genlook Shoppable Videos & UGC, Nov 8, 2026 for SwipeUp Shoppable Videos Reels.
The short answer
- Only SwipeUp Shoppable Videos Reels lists a free plan.
- SwipeUp Shoppable Videos Reels lists 8 features Genlook Shoppable Videos & UGC’s listing doesn’t mention, including Autoplay, Carousels, Conversion tracking.
Head to head
- India
- United States
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 video feed
- · Email support
- · No impact on site speed
- · Smoothest TikTok-like video player
- · Stories, Feed & Overlay video widgets
- · SwipeUp branding
Pro
- · 10 video feeds
- · All from Free
- · Customisable player and video block
- · Email support
- · Remove SwipeUp branding
- · Up to 100 video uploads
Scale
- · All from Pro
- · Page-specific video placement
- · Priority WhatsApp support
- · Unlimited video feeds
- · Unlimited video uploads
Shopify Plus
- · All from Scale
- · Dedicated Success Manager
- · Recommended for Shopify Plus stores
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGenlook Shoppable Video lets you embed short-form videos directly on your product pages. Static images often leave customers with questions about scale or movement. By assigning relevant reels to specific products, you allow shoppers to see your items in real-world scenarios right below the product details.
SwipeUp turns Instagram Reels, TikTok videos, YouTube Shorts and UGC into shoppable videos on your store. Embed video on your home page and product pages as a video carousel, slider, banner, gallery or Instagram-style stories. Tag products in each video so shoppers can shop the look while they watch. Autoplay video widgets are compressed and don't slow your pages down.
- Embed short-form video reels directly onto your product pages.
- Assign specific videos to the exact products they feature.
- Provide visual context to buyers by showing your items in action.
- Video widget doesn’t affect page loading — tested with Google insights
- The Best compression: reduce video size up to 80%, same video quality. Speeeed ↑
- High-performance: video embedded directly in your store for smooth experience
- Stories, Video Carousel, Video Gallery, Overlay Widget. 10-min Set Up
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Genlook Shoppable Videos & UGC |  SwipeUp Shoppable Videos Reels |
|---|---|---|
| Detected stores | Not published | 390 |
| Net store change, 28 days | 0 | −30 |
| Stores added, 28 days | Not enough data | 7 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | India, United States, United Kingdom |
Reviews
| Measure | Genlook Shoppable Videos & UGC | SwipeUp Shoppable Videos Reels |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 50 |
| New reviews, 28 days | Not enough data | 4 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Genlook Shoppable Videos & UGC | SwipeUp Shoppable Videos Reels |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $25/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Genlook Shoppable Videos & UGC | SwipeUp Shoppable Videos Reels |
|---|---|---|
| Shopify category rank | Not enough data | #29 |
| Shopify App Charts | Not on this week’s charts | #18 in Video and livestream |
| Built for Shopify | No | Yes |
| Launched | Apr 27, 2026 | Mar 7, 2023 |
| Languages | 1 | 1 |
| Developer | Genlook | Make Sales: SwipeUp & FITS |
FAQ
Genlook Shoppable Videos & UGC and SwipeUp Shoppable Videos Reels: common questions
- Is Genlook Shoppable Videos & UGC or SwipeUp Shoppable Videos Reels cheaper?
- Only SwipeUp Shoppable Videos Reels lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Genlook Shoppable Videos & UGC lists 1 the others don’t mention, such as Video import. SwipeUp Shoppable Videos Reels lists 8 the others don’t mention, such as Autoplay, Carousels, Conversion tracking, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of May 21, 2026 for Genlook Shoppable Videos & UGC, Nov 8, 2026 for SwipeUp Shoppable Videos Reels; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of May 21, 2026 for Genlook Shoppable Videos & UGC, Nov 8, 2026 for SwipeUp Shoppable Videos Reels. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.