GemUpsells: Funnel Builder vs SellUp: Add‑ons & Cart Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for GemUpsells, Nov 10, 2026 for SellUp.
The short answer
- Only GemUpsells lists a free plan. Paid plans start at $49/month for GemUpsells and $14.99/month for SellUp.
- GemUpsells lists 22 features SellUp’s listing doesn’t mention, including Bulk discounts, Bundles, Buy more, save more.
Head to head
Cross-sell, Upsell, funnels, Add On, Recommendations & Cart.
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 30+ high-converting upsells widget
- · AI usage: 100 credits/mo
- · Brand customization
- · Cart Drawer design
- · Popup on ATC design
- · Post-purchase Offer
Grow
- · 30+ high-converting upsells widget
- · AI usage: 500 credits/mo
- · Brand customization
- · Cart Drawer design
- · Popup on ATC design
- · Post-purchase Offer
Free Tier
- · AI On Page Upsell
- · Action Upsell
- · Analytics
- · Basic Support
- · Cart Upsell
- · Post Purchase
Getting Started
- · AI On Page Upsell
- · Action Upsell
- · Analytics
- · Cart Upsell
- · Post Purchase
- · Premium Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGrow AOV on every order and LTV across every visit with one connected upsell funnel. Build and manage your upsell journey on one visual canvas, targeting offers with cart, product, and order conditions. Use 30+ widgets, including tiered rewards and product recommendations. Style widgets with AI and Global Style to stay on brand, and track revenue and conversion.
Looking to maximize revenue? With SellUp, you can create precision based cross-sells, upsells, product accessories, shop the look & add-ons for your store. From the product page through to the cart & thank you page, you can offer the best upsell & product add-on flow throughout the customer journey. SellUp will match your stores design so upsells look seamless.
- Cover 5 touchpoints: add-to-cart, cart, checkout, post-purchase & thank you page
- Tiered Rewards, One-click Add-ons, and Product Recommendations for your cart
- One-click post-purchase and thank you page upsells – no payment re-entry
- Tell AI what you want — it designs and customizes your widgets
- Create cross-sells, upsells and add-ons to increase revenue across your store
- Offer add ons and upsells throughout the customer journey
- Create One Check Upsells in 60 seconds. Sell more with SellUp
- Create a frequently bought together section to increase average order value
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SellUp | |
|---|---|---|
| Detected stores | Not published | 704 |
| Net store change, 28 days | 0 | −14 |
| Stores added, 28 days | Not enough data | 14 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | SellUp | |
|---|---|---|
| App Store rating | Not published | 4.4 ★ |
| App Store reviews | Not published | 133 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SellUp | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $49/month | $14.99/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | SellUp | |
|---|---|---|
| Shopify category rank | Not enough data | #248 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 19, 2026 | Apr 26, 2019 |
| Languages | 1 | 1 |
| Developer | GEMCOMMERCE CO., LTD | LAUNCHTIP |
FAQ
GemUpsells and SellUp: common questions
- Is GemUpsells or SellUp cheaper?
- Only GemUpsells lists a free plan. Paid plans start at $49/month for GemUpsells and $14.99/month for SellUp. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- GemUpsells lists 22 the others don’t mention, such as Bulk discounts, Bundles, Buy more, save more, Cart drawer. SellUp lists 10 the others don’t mention, such as A/B testing, Click-through rates, Custom rules, Gift wrap. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for GemUpsells, Nov 10, 2026 for SellUp; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for GemUpsells, Nov 10, 2026 for SellUp. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.