GD: Variant Swatches vs Vario ‑ Variation Swatches

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Aug 6, 2026 for GD, Nov 4, 2026 for Vario.

The short answer

  • Only Vario lists a free plan.
  • Vario lists 6 features GD’s listing doesn’t mention, including Dropdowns, Import and export, In-stock display.

Head to head

Detected stores

GD: —
Vario: 158

App Store reviews

GD: —
Vario: 37

Stores added, 28 days

GD: —
Vario: 1
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Variant images, color swatches, variants options, image swatch

Categories
  • Product variants
  • Product variants
  • Product display - Other
Languages
  • English
  • English
Launched
Jul 10, 2026
Jul 8, 2021
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
1 last full month
Detected stores
0active installs
158active installs
  • IndochinaLight
  • Home Atelier
  • Title MTB
  • Miss Behave Girls
  • H E L M + O A R
+153 more
Most common store size
—
11-50 products19%
Top countries
—
  • United States28%
  • Australia8%
  • Italy6%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035MarAugJanJunAprJanMarVario ‑ Variation Swatches: 2 reviews in March 2023Vario ‑ Variation Swatches: 2 reviews in June 2023Vario ‑ Variation Swatches: 1 reviews in August 2023Vario ‑ Variation Swatches: 2 reviews in December 2023Vario ‑ Variation Swatches: 2 reviews in January 2024Vario ‑ Variation Swatches: 3 reviews in May 2024Vario ‑ Variation Swatches: 1 reviews in June 2024Vario ‑ Variation Swatches: 1 reviews in September 2024Vario ‑ Variation Swatches: 1 reviews in April 2025Vario ‑ Variation Swatches: 1 reviews in May 2025Vario ‑ Variation Swatches: 1 reviews in January 2026Vario ‑ Variation Swatches: 1 reviews in March 2026
GDVarioCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $0 to $19/month
Plans
Free
DevelopmentFree
  • · Free for development stores
Universe$9/month
14-day free trial
  • · Collection page supported
  • · Color swatches
  • · Custom image swatches
  • · Product page supported
  • · Sold-out designer
  • · Supports all themes out of the box
Metaverse$19/month
14-day free trial
  • · Collection page supported
  • · Color swatches
  • · Custom image swatches
  • · For Shopify Plus stores
  • · Product page supported
  • · Sold-out designer
Coverage
2 of 8 features25%
8 of 8 features100%
Unique strengths
—
  • Dropdowns
  • Import and export
  • In-stock display
  • Preview
  • +2 more
Product variants
25%2/8
100%8/8
Customization
17%1/6
100%6/6
Inventory
50%1/2
100%2/2
026onlybothonly
GDVario8 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

GDNo rating yetVario4.9(37)
Works with also listed by another
—
  • PageFly
  • Transcy
  • ETranslate
  • Translation Lab
  • Weglot
  • Translate & Adapt

Messaging

GDNo rating yetVario4.9(37)
How it sells itself

GD: Variant Swatches replaces the standard dropdown on your product pages with visual swatches, so shoppers can see color and style options at a glance. Swatches are generated automatically from your variant images and option names, so most stores need no setup or code.

Want stunning color swatches across your product pages, collection page, and home page? Vario makes variant selection intuitive and beautiful. Customers can hover over swatches on the collection page to preview product images instantly. Clickable swatches (color, image, button) with full design control: shape, hover effects, product thumbnails & custom CSS.

Key points
  • Automatic swatches: created for your options with no manual setup
  • Multiple styles: color chips, image chips, buttons, or dropdown
  • Full control: style each option separately with a live preview
  • Manual overrides: set a custom color or upload an image per value
—
Screenshots
Every variant show as a beautiful swatch.
Smart colors, zero setupOne app many swatch styles.Style it to match your brand.
—

Installed with

GDNo rating yetVario4.9(37)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureGDVario
Detected storesNot published158as of Nov 4, 2026
Net store change, 28 days0estimated−1estimated
Stores added, 28 daysNot enough data1new and returning
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedApparel & Accessories, Home & Garden, Arts & Entertainment
Top store countriesNot publishedUnited States, Australia, Italy

Reviews

MeasureGDVario
App Store ratingNot published4.9 ★
App Store reviewsNot published37
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureGDVario
Free planNot listedYes
Lowest paid monthly planNo monthly plan listed$9/month
Longest free trialNot listed14 days
Plans listedNot published3

Listing

MeasureGDVario
Shopify category rank#452in Product variants#148(ahead)in Product variants
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoYes
LaunchedJul 10, 2026Jul 8, 2021
Languages1English1English
DeveloperGurkha DevsSeedGrow Apps

FAQ

GD and Vario: common questions

Is GD or Vario cheaper?
Only Vario lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Vario lists 6 the others don’t mention, such as Dropdowns, Import and export, In-stock display, Preview. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Aug 6, 2026 for GD, Nov 4, 2026 for Vario; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Aug 6, 2026 for GD, Nov 4, 2026 for Vario. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.