Gatto Wishlist Loyalty vs Magic Wishlist & Emails
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Gatto Wishlist Loyalty, Nov 10, 2026 for Magic Wishlist & Emails.
The short answer
- Only Gatto Wishlist Loyalty lists a free plan.
- Gatto Wishlist Loyalty lists 10 features Magic Wishlist & Emails’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 300 loyalty orders / month
- · 300 wishlist additions / month
- · Custom wishlist, loyalty icons
- · Earn purchase points & redeem
- · Multi-list & multi-variant saves
- · Save for later from the car
Basic
- · 1,000 loyalty orders / month
- · 10,000 wishlist additions / month
- · Action earn (review, social)
- · Amount & % discount rewards
- · Everything in Free included
- · Referral program
Premium
- · 5,000 loyalty orders / month
- · 50,000 wishlist additions / month
- · Everything in Basic included
- · Gift card, credit & free ship
- · Klaviyo & custom event access
- · Out-of-stock ATC & bulk actions
Ultimate
- · 20 storefront languages
- · Everything in Premium included
- · Unlimited loyalty orders / month
- · Unlimited wishlist additions / month
Free
- · Back in Stock, Price Drop, Restock Alert
- · Branded Emails & Sending domain
- · Guest, share & Multi-Wishlist
- · Klaviyo, Omnisend, GA4, Meta Ads
- · Shopify Flow Integration
- · Shopify Markets and localization support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGatto Wishlist & Loyalty helps you run points, rewards, and product wishlists from one admin. Shoppers earn points on purchases and other actions, redeem rewards at checkout, and save products with restock alerts. Add referrals and VIP tiers when you are ready, customize on-site widgets, and connect email tools such as Klaviyo for lifecycle messages.
Give shoppers a reason to come back. Magic Wishlist lets customers save products and automatically sends email reminders with discount codes, price drop alerts and restock notifications to bring them back when they're ready to buy. Works for guest shoppers, fits any Shopify theme, and takes just 1 minute to set up.
- Points on purchases, signup, birthday, and social actions
- Redeem amount off, percent off, shipping, gift cards, and store credit
- Wishlist button, drawer, multiple lists, and restock alerts
- Referrals and VIP tiers with higher earn rates for top customers
- Seamlessly integrates with your Shopify theme. Get going in less than 2 mins
- Support guest and logged‑in wishlists for all shoppers
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Magic Wishlist & Emails | |
|---|---|---|
| Detected stores | Not published | 208 |
| Net store change, 28 days | 0 | +9 |
| Stores added, 28 days | Not enough data | 10 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Germany |
Reviews
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 57 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $6/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 1 |
Listing
| Measure | Magic Wishlist & Emails | |
|---|---|---|
| Shopify category rank | Not enough data | #5 |
| Shopify App Charts | Not on this week’s charts | #21 in Wishlists |
| Built for Shopify | No | Yes |
| Launched | Nov 9, 2026 | Jan 6, 2026 |
| Languages | 1 | 5 |
| Developer | Gatto Apps | Magic Apps |
FAQ
Gatto Wishlist Loyalty and Magic Wishlist & Emails: common questions
- Is Gatto Wishlist Loyalty or Magic Wishlist & Emails cheaper?
- Only Gatto Wishlist Loyalty lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Gatto Wishlist Loyalty lists 10 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Free shipping. Magic Wishlist & Emails lists 9 the others don’t mention, such as Add to cart, Conversion analytics, Custom branding, Email sharing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Gatto Wishlist Loyalty, Nov 10, 2026 for Magic Wishlist & Emails; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Gatto Wishlist Loyalty, Nov 10, 2026 for Magic Wishlist & Emails. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.