Conversios: Google Analytics 4 vs NexFeb GTM & DataLayer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 11, 2026.
The short answer
- Paid plans start at $17/month for Conversios and $10/month for NexFeb GTM & DataLayer.
- Conversios lists 9 features NexFeb GTM & DataLayer’s listing doesn’t mention, including Analytics dashboard, Checkout analytics, Custom dashboards.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 5 + pre-built event tracking
- · Conversios Google Tag Manager Container
- · E-commerce Events Data Layer Automation
- · Email support only
- · Export standard reports
- · GA4 eCommerce & Purchase Tracking
Monthly Plan
- · 5+ pre-built event tracking
- · Custom events tracking
- · Dedicated CSM support
- · E-commerce Events Data Layer Automation
- · ECommerce GA4 & Real-Time reports
- · Export standard & eCommerce reports
ORE Monthly Plan
- · Custom events tracking
- · GA4 Ecommerce & Real-Time Reports
- · Own Google Tag Manager Container
- · Priority CSM support
- · Recover missed GA4 purchase events
- · Recover orders blocked by browsers
Premium Plan
- · 5+ pre-built event tracking
- · Custom events tracking
- · Dedicated CSM support
- · E-commerce Events Data Layer Automation
- · ECommerce GA4 & Real-Time reports
- · Export standard & eCommerce reports
Professional
- · one per line
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGoogle Analytics 4 (GA4) misses what the browser hides. When shoppers use Safari, ad blockers or PayPal redirects, the purchase never fires. Conversios sets up your data layer + GTM automatically and uses the Order Recovery Engine to backfill purchases from your backend order feed, so every order lands in GA4 as a conversion. Real-time, funnel and ecommerce reports built in. No developer, no code, free to install.
NexFeb GTM & DataLayer adds a complete ecommerce data layer to your store, from product views and cart to checkout and purchase, and loads Google Tag Manager from your own domain. Send events to Meta, Google Ads, GA4, TikTok and more through your server container with matching event IDs, so platforms count each conversion once.
- Leverage GTM for lightning-speed data collection without any site slowdown.
- Identify and fix funnel leaks to watch conversions skyrocket.
- Manage GTM without coding skills, thanks to our simple interface.
- Get a app setup and audit from a certified Google pro.
- Full ecommerce data layer for GTM: product view, cart, checkout and purchase
- First-party GTM loader and server-side events with deduplication
- Cookie Extender keeps tracking cookies for up to 400 days
- Consent Mode v2 with Shopify's cookie banner, set up without theme code
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Conversios | |
|---|---|---|
| Detected stores | 112 | Not published |
| Net store change, 28 days | 0 | Not enough data |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Electronics | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Conversios | |
|---|---|---|
| App Store rating | 4.6 ★ | Not published |
| App Store reviews | 10 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Conversios | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $17/month | $10/month(ahead) |
| Longest free trial | 10 days | 7 days |
| Plans listed | 4 | 1 |
Listing
| Measure | Conversios | |
|---|---|---|
| Shopify category rank | #234 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Dec 2, 2022 | Nov 11, 2026 |
| Languages | 1 | 1 |
| Developer | CONVERSIOS SYSTEMS LLC | NexFeb |
FAQ
Conversios and NexFeb GTM & DataLayer: common questions
- Is Conversios or NexFeb GTM & DataLayer cheaper?
- Paid plans start at $17/month for Conversios and $10/month for NexFeb GTM & DataLayer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Conversios lists 9 the others don’t mention, such as Analytics dashboard, Checkout analytics, Custom dashboards, Funnel analysis. NexFeb GTM & DataLayer lists 2 the others don’t mention, such as Lifetime value (LTV), UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 11, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.