Translate store ‑ GTranslate vs VT Labs: AI Market Translate
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Translate store, Nov 6, 2026 for VT Labs.
The short answer
- On the Shopify App Store: Translate store 4.6 from 679 reviews and VT Labs 5.0 from 5 reviews.
- Both list a free plan. Paid plans start at $12/month for Translate store and $12.99/month for VT Labs.
- Translate store lists 11 features VT Labs’s listing doesn’t mention, including Auto-redirect, Auto-sync translations, Bulk translation.
Head to head
Translate shop, translate apps w/ Google language translation
Translate your metafields & sell globally
- United States
- Canada
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All languages
- · Live chat support
- · Machine translation
- · No pressure to upgrade
- · Unlimited words and pageviews
Bilingual Startup
- · 1 additional language
- · Edit translations
- · Live chat support
- · Neural translation
- · Search engine indexing (SEO)
- · Unlimited words and pageviews
Startup
- · All languages
- · Edit translations
- · Live chat support
- · Neural translation
- · Search engine indexing (SEO)
- · Unlimited words and pageviews
Business
- · Startup features +
- · URL Translation
Free
- · 25,000 words to start, 500 a month
- · Bulk-translate one content type per run
- · Extra words: $1 per 3,000
- · Manual & AI translation
- · Metafields, metaobjects · 130+ languages
- · SEO / URL translation · change badge
Basic
- · 50,000 translated words a month
- · All in Free plan
- · Annual: 150,000 words in the first month
- · Bulk-translate all content types at once
- · Cost preview, backup & undo (30-day)
- · Technical support
Pro
- · 150,000 translated words a month
- · AI & manual market adaptation
- · Adapt content for all your markets
- · All in Basic plan
- · Annual: 450,000 words in the first month
- · DeepL & Google Translate engines
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith GTranslate you can easily translate your content into multiple languages. We provide different customizable language selectors to match any store design. Automatic translations help to get instant results, then you can improve the quality yourself or order professional translations. We provide in context translation editor, so you can make changes directly on the page.
Sell globally with translations that stay in Shopify - nothing is lost if you uninstall. Auto-translate products, collections, pages, blogs, theme content, SEO titles, URLs, notification emails, metafields and metaobjects into 130+ languages. AI translation on every plan; DeepL and Google Translate on Pro. Adapt content per market with AI.
- Unlimited automatic translations help to get instant results
- Customizable lightweight language switcher to match your store design
- Translation proxy technology which can translate most third party app content
- URL translation to boost your multilingual SEO
- AI-Powered Content Creation—write engaging content with ChatGPT in no time.
- Automatic Metafields Detection - add and store additional information.
- Improved AI Translation powered by DeepL (Neural Machine Translation, NMT).
- Limitless Manual Translation in over 130 languages.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Translate store |  VT Labs |
|---|---|---|
| Detected stores | 3,652 | Not published |
| Net store change, 28 days | −16 | 0 |
| Stores added, 28 days | 38 | Not enough data |
| Big-brand share | 9% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Canada, France | Not published |
Reviews
| Measure | Translate store | VT Labs |
|---|---|---|
| App Store rating | 4.6 ★ | 5.0 ★(ahead) |
| App Store reviews | 679(ahead) | 5 |
| New reviews, 28 days | 0 | 2(ahead) |
| Reviewers a year or more in | 24% | Not enough data |
Pricing
| Measure | Translate store | VT Labs |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $12/month(ahead) | $12.99/month |
| Longest free trial | 15 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Translate store | VT Labs |
|---|---|---|
| Shopify category rank | #27 | #19 |
| Shopify App Charts | #6 in Currency and translation | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 4, 2017 | Feb 7, 2022 |
| Languages | 1 | 1 |
| Developer | GTranslate Inc | VT Labs |
FAQ
Translate store and VT Labs: common questions
- Is Translate store or VT Labs cheaper?
- Both list a free plan. Paid plans start at $12/month for Translate store and $12.99/month for VT Labs. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Translate store or VT Labs?
- On the Shopify App Store: Translate store 4.6 from 679 reviews and VT Labs 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- Translate store lists 11 the others don’t mention, such as Auto-redirect, Auto-sync translations, Bulk translation, Language switcher. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Translate store, Nov 6, 2026 for VT Labs; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Translate store, Nov 6, 2026 for VT Labs. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.