Fullmetrix Reports & Analytics vs Pixel Theory Data Hub
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Fullmetrix Reports & Analytics, May 29, 2026 for Pixel Theory Data Hub.
The short answer
- Fullmetrix Reports & Analytics lists 13 features Pixel Theory Data Hub’s listing doesn’t mention, including Abandoned cart, Checkout analytics, Custom reports.
Head to head
- France
- United Kingdom
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFullmetrix connects your Shopify store to a powerful analytics platform with a complete view of your business. Track revenue, orders, products, customers, cohorts, and forecasts with real-time dashboards. Connect Google Ads, Meta Ads, TikTok Ads and Google Analytics to measure ROAS alongside store data.
Pixel Theory Data Hub connects a merchant-authorized Shopify store to a Pixel Theory-managed analytics workspace. It syncs order, product, refund, revenue, cohort, and LTV data so merchants can review store performance in one reporting environment.
- Unified dashboard: revenue, orders, products, customers, cohorts in one place
- Ad performance: connect Google, Meta, and TikTok Ads to measure real ROAS
- Automated reports: scheduled email and Slack digests with key metrics
- Sync order, revenue, refund, discount, tax, and shipping data.
- Track product, variant, SKU, quantity, and line-item performance.
- Support cohort and LTV reporting with customer-level metrics.
- Connect each store to a Pixel Theory-managed analytics workspace.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fullmetrix Reports & Analytics |  Pixel Theory Data Hub |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden | Not published |
| Top store countries | France, United Kingdom | Not published |
Reviews
| Measure | Fullmetrix Reports & Analytics | Pixel Theory Data Hub |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fullmetrix Reports & Analytics | Pixel Theory Data Hub |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 1 | Not published |
Listing
| Measure | Fullmetrix Reports & Analytics | Pixel Theory Data Hub |
|---|---|---|
| Shopify category rank | #648(ahead) | #770 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 27, 2026 | May 29, 2026 |
| Languages | 5 | 1 |
| Developer | Fullmetrix | Pixel Theory |
FAQ
Fullmetrix Reports & Analytics and Pixel Theory Data Hub: common questions
- What features does each app list that the other doesn’t?
- Fullmetrix Reports & Analytics lists 13 the others don’t mention, such as Abandoned cart, Checkout analytics, Custom reports, Data export. Pixel Theory Data Hub lists 2 the others don’t mention, such as Loyalty analysis, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Fullmetrix Reports & Analytics, May 29, 2026 for Pixel Theory Data Hub; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Fullmetrix Reports & Analytics, May 29, 2026 for Pixel Theory Data Hub. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.