Fullmetrix Reports & Analytics vs MerchantFlow: Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Fullmetrix Reports & Analytics, Oct 29, 2026 for MerchantFlow.
The short answer
- Fullmetrix Reports & Analytics lists 11 features MerchantFlow’s listing doesn’t mention, including Abandoned cart, Activity tracking, Checkout analytics.
Head to head
- France
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFullmetrix connects your Shopify store to a powerful analytics platform with a complete view of your business. Track revenue, orders, products, customers, cohorts, and forecasts with real-time dashboards. Connect Google Ads, Meta Ads, TikTok Ads and Google Analytics to measure ROAS alongside store data.
MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
- Unified dashboard: revenue, orders, products, customers, cohorts in one place
- Ad performance: connect Google, Meta, and TikTok Ads to measure real ROAS
- Automated reports: scheduled email and Slack digests with key metrics
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Fullmetrix Reports & Analytics |  MerchantFlow |
|---|---|---|
| Detected stores | 2 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden | Not published |
| Top store countries | France, United Kingdom | Not published |
Reviews
| Measure | Fullmetrix Reports & Analytics | MerchantFlow |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fullmetrix Reports & Analytics | MerchantFlow |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $49/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Fullmetrix Reports & Analytics | MerchantFlow |
|---|---|---|
| Shopify category rank | #648 | #239(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 27, 2026 | May 6, 2026 |
| Languages | 5 | 1 |
| Developer | Fullmetrix | MerchantFlow |
FAQ
Fullmetrix Reports & Analytics and MerchantFlow: common questions
- What features does each app list that the other doesn’t?
- Fullmetrix Reports & Analytics lists 11 the others don’t mention, such as Abandoned cart, Activity tracking, Checkout analytics, Event tracking. MerchantFlow lists 5 the others don’t mention, such as AI insights, Benchmarking, GDPR compliance, Loyalty analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Fullmetrix Reports & Analytics, Oct 29, 2026 for MerchantFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Fullmetrix Reports & Analytics, Oct 29, 2026 for MerchantFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.