Fueled Attribution Suite vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for TrueTracked.
The short answer
- On the Shopify App Store: Fueled Attribution Suite 4.7 from 27 reviews and TrueTracked 5.0 from 20 reviews.
- Paid plans start at $17/month for Fueled Attribution Suite and $39/month for TrueTracked.
- TrueTracked lists 12 features Fueled Attribution Suite’s listing doesn’t mention, including Analytics dashboard, Checkout analytics, GDPR compliance.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Fueled Starter
- · Stream events to Google Analytics 4
- · Track offline purchases into GA4
Starter Plus
- · Improve your ROAS with a robust setup
- · Send Enhanced Conversions to Google Ads
- · Send Remarketing events to Google Ads
- · Stream events to GA4
Fueled Standard
- · Access to dedicated Slack support
- · Facebook Pixel/CAPI integration
- · Send Enhanced Conversions to Google Ads
- · Stream events into GA4
Fueled Advanced
- · Access to all of our CAPI integrations
- · Access to our 1st-Party ID Graph
- · Access to server-side Klaviyo events
- · Premium support
- · Segment.com integration
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureImprove ROAS with Better Data. Fueled Attribution makes it easy to get up & running with Google Analytics (GA4), Google Ads Enhanced Conversions, Facebook Pixel/Conversion API, and Segment in minutes. No coding is required. Leverage our client-side & server-side tracking for reliable attribution. Customize events using our attribution library & data layer.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Easy, No-Code Install. Track a dozen event types in GA4 & Adwords in minutes.
- Make better decisions & increase ROAS with accurate FB & Google Ads attribution.
- Track every purchase, including POS & recurring with server-side attribution.
- Fully customizable client-side tracking solution for Google, Facebook & Segment.
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Fueled Attribution Suite |  TrueTracked |
|---|---|---|
| Detected stores | Not published | 31 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | Fueled Attribution Suite | TrueTracked |
|---|---|---|
| App Store rating | 4.7 ★ | 5.0 ★(ahead) |
| App Store reviews | 27(ahead) | 20 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fueled Attribution Suite | TrueTracked |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $17/month(ahead) | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Fueled Attribution Suite | TrueTracked |
|---|---|---|
| Shopify category rank | #363 | #73(ahead) |
| Shopify App Charts | Not on this week’s charts | #15 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Oct 3, 2022 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | Fueled | TrueTracked LLC |
FAQ
Fueled Attribution Suite and TrueTracked: common questions
- Is Fueled Attribution Suite or TrueTracked cheaper?
- Paid plans start at $17/month for Fueled Attribution Suite and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Fueled Attribution Suite or TrueTracked?
- On the Shopify App Store: Fueled Attribution Suite 4.7 from 27 reviews and TrueTracked 5.0 from 20 reviews.
- What features does each app list that the other doesn’t?
- Fueled Attribution Suite lists 1 the others don’t mention, such as Custom reports. TrueTracked lists 12 the others don’t mention, such as Analytics dashboard, Checkout analytics, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for TrueTracked; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for TrueTracked. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.