Fueled Attribution Suite vs Origin: Attribution & Profit
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for Origin.
The short answer
- On the Shopify App Store: Fueled Attribution Suite 4.7 from 27 reviews and Origin 5.0 from 34 reviews.
- Paid plans start at $17/month for Fueled Attribution Suite and $29/month for Origin.
- Origin lists 6 features Fueled Attribution Suite’s listing doesn’t mention, including Analytics dashboard, Data export, Historical analysis.
Head to head
- United States
- Czechia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Fueled Starter
- · Stream events to Google Analytics 4
- · Track offline purchases into GA4
Starter Plus
- · Improve your ROAS with a robust setup
- · Send Enhanced Conversions to Google Ads
- · Send Remarketing events to Google Ads
- · Stream events to GA4
Fueled Standard
- · Access to dedicated Slack support
- · Facebook Pixel/CAPI integration
- · Send Enhanced Conversions to Google Ads
- · Stream events into GA4
Fueled Advanced
- · Access to all of our CAPI integrations
- · Access to our 1st-Party ID Graph
- · Access to server-side Klaviyo events
- · Premium support
- · Segment.com integration
Pro
- · 1-year attribution window
- · 2,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Platinum
- · 1-year attribution window
- · 10,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureImprove ROAS with Better Data. Fueled Attribution makes it easy to get up & running with Google Analytics (GA4), Google Ads Enhanced Conversions, Facebook Pixel/Conversion API, and Segment in minutes. No coding is required. Leverage our client-side & server-side tracking for reliable attribution. Customize events using our attribution library & data layer.
Origin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link.
- Easy, No-Code Install. Track a dozen event types in GA4 & Adwords in minutes.
- Make better decisions & increase ROAS with accurate FB & Google Ads attribution.
- Track every purchase, including POS & recurring with server-side attribution.
- Fully customizable client-side tracking solution for Google, Facebook & Segment.
- Reliable and accurate UTM analytics
- Instant order attribution - no need to wait days to see results
- Quickly find your top-performing sources and campaigns
- Generate UTM links and snippets that plug directly into FB Ads
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Fueled Attribution Suite |  Origin |
|---|---|---|
| Detected stores | Not published | 96 |
| Net store change, 28 days | 0 | +4 |
| Stores added, 28 days | Not enough data | 4 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Sporting Goods, Apparel & Accessories |
| Top store countries | Not published | United States, Czechia, India |
Reviews
| Measure | Fueled Attribution Suite | Origin |
|---|---|---|
| App Store rating | 4.7 ★ | 5.0 ★(ahead) |
| App Store reviews | 27 | 34(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fueled Attribution Suite | Origin |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $17/month(ahead) | $29/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Fueled Attribution Suite | Origin |
|---|---|---|
| Shopify category rank | #363 | #40(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Oct 3, 2022 | Nov 11, 2022 |
| Languages | 1 | 1 |
| Developer | Fueled | Origin Attribution |
FAQ
Fueled Attribution Suite and Origin: common questions
- Is Fueled Attribution Suite or Origin cheaper?
- Paid plans start at $17/month for Fueled Attribution Suite and $29/month for Origin. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Fueled Attribution Suite or Origin?
- On the Shopify App Store: Fueled Attribution Suite 4.7 from 27 reviews and Origin 5.0 from 34 reviews.
- What features does each app list that the other doesn’t?
- Fueled Attribution Suite lists 3 the others don’t mention, such as Activity tracking, Custom reports, Pixel tracking. Origin lists 6 the others don’t mention, such as Analytics dashboard, Data export, Historical analysis, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for Origin; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for Origin. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.