Fueled Attribution Suite vs GroPulse GTM & Data Layer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for GroPulse GTM & Data Layer.
The short answer
- On the Shopify App Store: Fueled Attribution Suite 4.7 from 27 reviews and GroPulse GTM & Data Layer 4.9 from 41 reviews.
- Only GroPulse GTM & Data Layer lists a free plan. Paid plans start at $17/month for Fueled Attribution Suite and $29.99/month for GroPulse GTM & Data Layer.
- Fueled Attribution Suite lists 6 features GroPulse GTM & Data Layer’s listing doesn’t mention, including Activity tracking, Custom reports, Event tracking.
Head to head
- United States
- United Kingdom
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Fueled Starter
- · Stream events to Google Analytics 4
- · Track offline purchases into GA4
Starter Plus
- · Improve your ROAS with a robust setup
- · Send Enhanced Conversions to Google Ads
- · Send Remarketing events to Google Ads
- · Stream events to GA4
Fueled Standard
- · Access to dedicated Slack support
- · Facebook Pixel/CAPI integration
- · Send Enhanced Conversions to Google Ads
- · Stream events into GA4
Fueled Advanced
- · Access to all of our CAPI integrations
- · Access to our 1st-Party ID Graph
- · Access to server-side Klaviyo events
- · Premium support
- · Segment.com integration
Free Plan
- · Basic GTM container setup
- · Checkout extensibility support
- · GDPR consent banner
- · GTM script on all pages
- · Install Google Tag Manager
- · Multi-language interface
Pro Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All FREE plan features
- · Event deduplication system
- · GA4, Facebook, TikTok & 5+ platforms
- · GDPR consent management
Advanced Plan
- · 1-click template generator
- · 40+ pre-built GTM tags
- · All features from Pro plan
- · Custom events
- · In-depth Server-Side Analytics
- · Premium support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureImprove ROAS with Better Data. Fueled Attribution makes it easy to get up & running with Google Analytics (GA4), Google Ads Enhanced Conversions, Facebook Pixel/Conversion API, and Segment in minutes. No coding is required. Leverage our client-side & server-side tracking for reliable attribution. Customize events using our attribution library & data layer.
A complete server-side GTM solution with 40+ pre-built tags across 7 advertising platforms. Configured tags for Google Analytics 4, Facebook Conversion API (Meta CAPI), TikTok, Google Ads with Enhanced Conversions, LinkedIn, Twitter, and Pinterest. Download ready-to-import GTM template with 1 click. Server-side tracking bypasses ad blockers for accurate conversion data. Event deduplication prevents double-counting.
- Easy, No-Code Install. Track a dozen event types in GA4 & Adwords in minutes.
- Make better decisions & increase ROAS with accurate FB & Google Ads attribution.
- Track every purchase, including POS & recurring with server-side attribution.
- Fully customizable client-side tracking solution for Google, Facebook & Segment.
- Easy to setup
- No manual code is required to implement GTM
- Track data accurately
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Fueled Attribution Suite |  GroPulse GTM & Data Layer |
|---|---|---|
| Detected stores | Not published | 7,124 |
| Net store change, 28 days | 0 | −45 |
| Stores added, 28 days | Not enough data | 37 |
| Big-brand share | Not enough data | 10% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, India |
Reviews
| Measure | Fueled Attribution Suite | GroPulse GTM & Data Layer |
|---|---|---|
| App Store rating | 4.7 ★ | 4.9 ★(ahead) |
| App Store reviews | 27 | 41(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Fueled Attribution Suite | GroPulse GTM & Data Layer |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $17/month(ahead) | $29.99/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Fueled Attribution Suite | GroPulse GTM & Data Layer |
|---|---|---|
| Shopify category rank | #363 | #137(ahead) |
| Shopify App Charts | Not on this week’s charts | #99 on the Shoplist 100 |
| Built for Shopify | No | Yes |
| Launched | Oct 3, 2022 | Sep 23, 2022 |
| Languages | 1 | 1 |
| Developer | Fueled | GroPulse |
FAQ
Fueled Attribution Suite and GroPulse GTM & Data Layer: common questions
- Is Fueled Attribution Suite or GroPulse GTM & Data Layer cheaper?
- Only GroPulse GTM & Data Layer lists a free plan. Paid plans start at $17/month for Fueled Attribution Suite and $29.99/month for GroPulse GTM & Data Layer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Fueled Attribution Suite or GroPulse GTM & Data Layer?
- On the Shopify App Store: Fueled Attribution Suite 4.7 from 27 reviews and GroPulse GTM & Data Layer 4.9 from 41 reviews.
- What features does each app list that the other doesn’t?
- Fueled Attribution Suite lists 6 the others don’t mention, such as Activity tracking, Custom reports, Event tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for GroPulse GTM & Data Layer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Fueled Attribution Suite, Nov 8, 2026 for GroPulse GTM & Data Layer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.