FrictionIQ vs Refiner
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 15, 2026 for FrictionIQ, Oct 14, 2026 for Refiner.
The short answer
- Only Refiner lists a free plan.
- FrictionIQ lists 4 features Refiner’s listing doesn’t mention, including Custom reports, Historical analysis, Notifications.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10 fixes per day
- · Basic scanning
- · Core issue visibility
- · Email support
Growth
- · 50 fixes per day
- · Daily scanning
- · Detailed weekly email report
- · Everything in Free
- · One-click Fix All for routine issues
- · Stock, SEO & conversion issue coverage
Scale
- · 300 fixes per day
- · Blog writing automation
- · Everything in Growth
- · Pricing anomalies and AI recommendation
- · Real-time processing and priority scans
- · Real-time scanning
Elite
- · Auto Mode
- · Dedicated support and CSM workflow
- · Everything in Scale
- · Real-time scanning with priority process
- · Up to 1,000 fixes per day
- · Up to 2 automated blog posts per day
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFrictionIQ automatically analyzes return reasons, refund notes, and related customer feedback. It groups recurring complaints into clear categories and shows which product, fulfillment, or customer experience issues need attention. Instead of reviewing notes manually, merchants can track changes over time and receive scheduled email reports with concise AI-generated summaries.
Refiner analyzes your Shopify store pages and catalog to find fixable problems that hurt SEO, trust, and sales. Each issue includes a clear explanation and a suggested fix you can review before anything changes. Apply fixes one at a time or in bulk from the dashboard. Optional theme app blocks handle storefront SEO and performance without editing theme code.
- Detect recurring return and refund issues
- Turn customer feedback into structured issue categories
- Track trends and receive scheduled merchant reports
- AI-powered full-store scan finds SEO, content, UX, and conversion issues.
- Review every suggested fix with a clear explanation before applying changes.
- Apply fixes individually or in bulk, including alt text and SEO meta updates.
- Storefront app blocks add SEO and performance improvements without editing code.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FrictionIQ |  Refiner |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FrictionIQ | Refiner |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FrictionIQ | Refiner |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $19.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 4 |
Listing
| Measure | FrictionIQ | Refiner |
|---|---|---|
| Shopify category rank | #1362 | #265(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 17, 2026 | Jun 24, 2026 |
| Languages | 1 | 1 |
| Developer | Storestead Labs | Game On Interactive LLC |
FAQ
FrictionIQ and Refiner: common questions
- Is FrictionIQ or Refiner cheaper?
- Only Refiner lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- FrictionIQ lists 4 the others don’t mention, such as Custom reports, Historical analysis, Notifications, Report scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 15, 2026 for FrictionIQ, Oct 14, 2026 for Refiner; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 15, 2026 for FrictionIQ, Oct 14, 2026 for Refiner. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.