FrictionIQ vs ReasonWhy
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 15, 2026 for FrictionIQ, Oct 14, 2026 for ReasonWhy.
The short answer
- FrictionIQ lists 4 features ReasonWhy’s listing doesn’t mention, including Custom reports, Historical analysis, Notifications.
Head to head
Starter
- · AI return-reason clustering
- · Ranked “fix these first” opportunities
- · Up to 100 returns analysed / month
Growth
- · Before / after impact tracking
- · Everything in Starter
- · Up to 500 returns analysed / month
Pro
- · Everything in Growth
- · Priority support
- · Product review integrations
- · Unlimited returns analysed
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFrictionIQ automatically analyzes return reasons, refund notes, and related customer feedback. It groups recurring complaints into clear categories and shows which product, fulfillment, or customer experience issues need attention. Instead of reviewing notes manually, merchants can track changes over time and receive scheduled email reports with concise AI-generated summaries.
ReasonWhy reads your existing returns data and uses AI to group return reasons into clear categories, so you can stop guessing why customers send items back. It ranks your products by return impact and explains the real reason behind each one, whether sizing, fit, quality, or misleading product pages, then gives you evidence-backed fixes.
- Detect recurring return and refund issues
- Turn customer feedback into structured issue categories
- Track trends and receive scheduled merchant reports
- AI-grouped return reasons that turn raw returns data into clear, fixable themes
- Products ranked by return impact so you fix the costliest issues first
- Evidence-backed page fixes for sizing, fit, imagery, and copy
- Reads from your existing returns and review tools, no workflow changes
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  FrictionIQ |  ReasonWhy |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | FrictionIQ | ReasonWhy |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | FrictionIQ | ReasonWhy |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $49/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 3 |
Listing
| Measure | FrictionIQ | ReasonWhy |
|---|---|---|
| Shopify category rank | #1362(ahead) | #1548 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 17, 2026 | Jun 15, 2026 |
| Languages | 1 | 1 |
| Developer | Storestead Labs | ReasonWhy |
FAQ
FrictionIQ and ReasonWhy: common questions
- What features does each app list that the other doesn’t?
- FrictionIQ lists 4 the others don’t mention, such as Custom reports, Historical analysis, Notifications, Report scheduling. ReasonWhy lists 3 the others don’t mention, such as Activity tracking, GDPR compliance, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 15, 2026 for FrictionIQ, Oct 14, 2026 for ReasonWhy; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 15, 2026 for FrictionIQ, Oct 14, 2026 for ReasonWhy. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.